NBC’s The Office Site Uses Video Ad & Flash (aka The One-Two Punch)
Here’s an ad display model from NBC’s The Office’s site, and we’ll see more and more like it. It’s the video preroll and the flash ad… rolling simultaneously in different areas of the screen. My minor annoyance as a viewer is more than offset by my fascination as a marketer. Plus NBC is offering exclusive…
Discount Healies: The Power of Bad Spelling
I was just trying to figure out why my “How to Make Your Own Healies” video (its title is actually “Poor Man Healies” was getting so much traffic. Then I realized… at the moment, it’s the number one ranked listing on Google for the keyword “healies.” Turns out there isn’t much competition since Healies is…
Those 2 Seconds You Save Could Change Your Life (RocketBoom/LoadedPun)
May not seem like a big deal… learning to tie your shoe a bit faster. But what if it could change your life? Here’s Rocketboom’s spoof on Shernglee02’s “Tie Your Shoes Faster” video, with homage to Sliding Doors. Source: LoadedPun, which features the video and asks the question… Will cameos by internet stars hold the…
Jon Stewart for the ADHD Online-Video Generation
ZeFrank (ZeFrank show) has become part of my daily ritual. Addicting but the side effects are minimal. And he’s the Jon Stewart for a generation of ADHD video viewers… we want it quick, funny and ad-free. In today’s edition, he pokes fun at YouTube for its new policy on ownership of content.
Word Verification for Negative Comments
To ensure that only smart and constructive comments are added to WillVideoForFood, nasty commenters will be asked to verify their post by typing in the following word:
advertising | book | Diet Coke | Killer Video | Mentos | Online Video | Revver | Video Advertising | Video Business | Viral Video
YouTube Rival Has Killer App (Advertising Age)
Advertising Age writer Beth Snyder Bulik called Revver.com a TouTube rival with an model that’s a “kill app.” She describes the $30K profit Steven Voltz and Fritz Grobe made through their infamous “Extreme Diet Coke and Mentos Experiment.” Revver advertisers include Microsoft, Universal Pictures, Warner Bros., and American Apparel. Larger content creators are contributing to…
A Little Too Much Free Time?
Meet Mooncat56. She submits videos to Metacafe. One thousand five hundred and forty at the time of this writing. About 80 this week alone, and she’s number one on the Metacafe Hall of Fame. Next person that tells me I’VE got too much free time, I’m sending them to Mooncat56.
My Mama Googled Me
Here’s a nice Los Angeles Times article by Kerry Madden. Seems she wrote an LA Weekly piece in 2004 called “9 Tips for Surviving the Holidays at Your Republican Parents’ Home.” Her parents had never seen it because they were readers of WSJ and Catholic Digest; never LA Weekly. But mama learned to Google a…
Snakes on a Plane
I finally decided that a blog about popular online video was remiss not to include some mention to the “Snakes on a Plane” viral videos. Especially since we’re down to less than a month before the August 18 release date. In case you’ve slept through the past 8 months, here’s the backdrop: Samuel Jackson’s movie…