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What’s Engagement Anyway? Forrester’s Four I’s
ByNalts
Engagement is the new “portal.” It’s tossed around so much, we have varying definitions. I use it broadly to refer to any action on the part of the media “consumer.” If they watch my video, that’s kinda engagement, but if they comment, respond, follow a link, purchase a product… that’s far more interesting. Here’s Forrester’s…
2011 Prediction 6-9 Trillion Display Ads Seen by 45 People
ByNalts
comScore today announced that in the third quarter of this year (3Q 2010) about 1.3 trillion Internet display advertisements were served to people in the U.S. (a 22% growth from the same period in 2009). We were too lazy to register to download the report, but not so lazy as to avoid making “wild, unfounded…
What Does Lower CPMs for Video Ads Mean to YOU?
ByNalts
eMarketer (via Wired) produces sober estimates about the sustainability of the current online-video “CPM.” (that’s the way online-video ads are priced… cost per thousand). What does it mean to you? Viewer: Not much. Just keep watching. Especially my crap. Amateur Creator: It may seem initially upsetting, but of course supply/demand will take care of things….
Media Loves a “Failed” Weblebrity
ByNalts
You’ve got to love tomorrow’s Washington Post story titled “What Happened to YouTube Star Brandon Hardesty.” It documents the rise and (implied) fall of Hardesty (see his YouTube channel) Three years ago, Brandon Hardesty, then 19, was a grocery clerk and college student living in his parents’ Baltimore home. He logged on to YouTube regularly…
“One-Hit Wonder” Viral Videos Earn Cash: David at Dentist, Numa Kid, Charlie Bit Finger
ByNalts
So you got lucky and had a video go “viral.” Now what do you do? YouTube is now giving “one-hit wonders” a chance to become a YouTube Partner, where they’re eligible to earn a percent of advertising revenue from their videos. This may, of course, be frustrating to those who have applied for the Partnership…
10 Predictions for Online-Video in 2010
ByNalts
I’m a bit late on my online-video predictions for 2010 (unless you count this December post). The landscape continues to change, and it seems the world has been slow to catch up with my 2008 and 2009 predictions. Heck I even made a video in 2006 predicting 2007. Here’s what I’m seeing in Online Video…
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Arrrgh, I can’t add a commment! Does it mean I am not smart enough?
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