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Dear Stupid Marketer and Your Clueless Agency

ByNalts

“Dear Stupid Marketer and Your Clueless Agency” was my original title for this article in Advertising Age. Fortunately I tamed it down given the audience. But hopefully a few folks will read it and overcome the myriad of myths about online video and marketing. If I can just change one clueless agency or stupid marketer,…

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Want to Reach Minorities: YouTube Stars Have Audiences

ByNalts

“Who Are Today’s YouTube Stars?” is a recent story title from The Washington Post.  Hayley Tsukayama also wrote a Post article about minorities reaching more individuals than popular television shows: …Almost most each of (Kevin Wu’s comedy) shows command at least 2 million views — rivaling the nightly TV audiences of Jon Stewart and Stephen Colbert….

YouTube Cewebrity Dance Off

ByNalts

Leave it to the hyper talented Davideo Designs (see his website at www.davideodesign.co.uk) to create this magically delicious “YouTube Celebrity Dance-Off” competition. The poor guy solicited clips from YouTubers, and patienty waited. Finally he decided to go with special effects listed below. After SMPFilms decided to bust me in his recent video (which will probably…

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Product Placement in Viral Videos. Where Marketing & Entertainment Meet.

ByNalts

I was passed over for YouTube’s ad-sharing “partner” program, so it’s time for more product placement videos. For $1K-$5K, Nalts will make a custom video that will appear on his popular YouTube channel and other online video sites. For details, see this video where Nalts “the video creator” debates Kevin Nalts the marketer. How does…

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How to Turn a Viral Video Blunder Into a Public Relations Nightmare

ByNalts

Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…