How YouTube’s New Policy Taught My Kids to Share
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Brands: Teens Like Free and Fun
ByNalts
“So when a marketer offers a compelling set of free and fun items as part of an advertising campaign, not only do teens respond positively,” says Lauren Bigelow in an iMediaConnection article. “But studies have shown significant increases in aided and unaided brand recall, brand favorability, and purchase intent. So to marketers, Bigelow gives this…
Yahoo and Microsoft’s Bing Becomes Two-Headed Google Nibbler. Armstrong Naps..
ByNalts
Reuters reports that a recent Microsoft/Yahoo deal will attempt to rival Google. Here’s a video report (thanks Jan). Yahoo agreed to the ten year deal (which brought its share price down according to CNN Money), but doesn’t get any insta-cash. PCWorld thinks Bing’s interface and marketing campaign (which eroded Yahoo’s share of the search market)…
How to Compress Video for YouTube (5 Vital Tips)
ByNalts
Courtesy of ZackScott, here’s a nice piece from CrunchGear about how to ensure your video is optimized for YouTube. Make your file a .mov or .mp4. Set it to the YouTube-native size of 320×240 (aka QVGA). Expect letterboxing if your HD camera shoots at a different aspect ration than the 4:3 that is 320×240. No way out…
Lady Bitches About Husband on YouTube. Goes to Court.
ByNalts
Interesting story about a wife that is in court for bitching about him on YouTube. Tricia Walsh-Smith, 49, is fighting a claim by her estranged husband, Philip Smith, that she engaged in “spousal abuse” by making the videos, which she says have been viewed more than four million times. She says he was planning to…
YouTube Promote Fail: Featured Video Shows How to Beat Prerolls
ByNalts
Heh, heh (in Beavis & Butthead impersonation). A “Featured Video Fail.” It won’t soon make 4Chan, but it made us giggle. It won’t come as surprise to you WVFF loyalists that I’m not a big fan of prerolls. Sure only about 16% of us skip them, but my ADHD “instant gratification” tendency, like maybe yours,…
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YouTube Celebrities are “Hot Properties”
ByNalts
Just what some of the popular personalities on YouTube needed. The NYTimes is calling them “hot properties,” and providing examples of some YouTube “weblebrities” getting courted by other sites. Indeed there’s been at least one example of this with Smosh, a creator who was paid to move from YouTube (where he still posts) to LiveVideo….