How YouTube’s New Policy Taught My Kids to Share
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Bubble Bursting for Video Creators Hoping to Monetize Content?
ByNalts
Online-video creators are sobering up after an intoxicated 2007, as they realize that the “road to riches” via online video is fraught with challenges. Business Week proclaimed “amateur video hour” as over in December. Crackle and other sites migrated from UGC (user-generated content) some time ago. And here are some quite recent data points that,…
Best Super Bowl Ads of 2010
ByNalts
Last year my video roundup of the best Superbowl ads was seen more than 7 million times, so I kinda had to make a sequel. Since this year’s theme (for both aired videos and those banned) seemed to be about guys being gay or wearing underwear, it felt right to use “I Wear No Pants”…
Nalts on Cover of “Wired” Magazine
ByNalts
I’ve been critized lately about having a big head. Naturally I can’t resist satirizing criticism. So here’s the ultimate manifestation of my big head. My cover story on Wired Magazine. Thanks to JD Lasica‘s Social Media blog for helping me find the “Make Your Own Wired Cover” promotion by Xerox.
Me and Alec Baldwin
ByNalts
So Alec Baldwin and I are working on this clean air video together, and we light up a cuban. I say, “‘Lec baby- I think I need to see more 30 Rock and less Juror.” He goes all mental on me, but I giggle because I can’t stop thinking of Schweaty balls. Oh wait, that…
Small Businesses May Soon Place YouTube InVideo Ads
ByNalts
Thanks to Tim Street and the good folks at NewTeeVee for this gossip alert via GoRumors. Soon, according to a patent filing, you may not need a big budget and advertising agency to place Google/YouTube “InVideo” ads (the ones that pop-up over the bottom 1/5 of the video). Today small folks can buy text ads, but…
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When Will Preroll Ads Die?
ByNalts
It was a rhetorical question, but I hope preroll goes the way of pop-up ads soon. This Clickz reports that the industry consensus is that pre-rolls aren’t the solution. Kevin Newcomb reports from AdTech NYC: At present, many marketers are simply porting their TV ads online to run as pre-roll. They’re doing that not because…