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Emallina: “YouTube Popularity is Hell”

Australian’s Emallina, one of YouTube’s first “crossover” stars, has quit her blogging career after being hacked, according to TheAge.com (via Spamroll). Reports the Age, “someone had hacked into her computer and obtained recent pictures and videos from it that had never been posted online as well as “incredibly private files.” “Every day I logged in…

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Halloween in August and GarageBand O.D.

Have you noticed the annual Halloween stores have begun to open? How do these companies survive with 2-months of sales a year? Oh. 95% margins, that’s how. Anyway… it starts with buying an “old man” mask… which kinda begs for a video. …Then the candy river begins to flow. On the musical scores: I splurged…

The Video That Changed My Mind About Mashups

I’ve always hated mashups (videos combined with others). Never understood ’em. This video changed my mind. What do you get when you combine the omnipresent “Star Wars Kid” video… with “Stephen Colbert vs. Rancor” video? See this video: Steven Colbert vs. Star Wars Kid. Nice job, MediaBeyonBelief. UPDATE: These videos were BOTH actually a result…

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You Won’t Get Discovered on YouTube

I’d like to take a moment to dispel the biggest myth of online video. Since a few “cross over” stars have been discovered on YouTube, people have begun to think that they can too. Folks, it’s like playing the lotto. You have the same chance winning whether you play or not. You won’t get discovered…

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Don’t Buy YouTube: Bloggers Debate

Interesting article by ZDNet’s Digital Micro-Markets (DMM) that outlines the “top 5 reasons not to buy YouTube.” Here are DMM’s reasons, and WillVideoForFood (WVFF) responses. I wanted to post this on the comments section of the ZDNet blog, but it wasn’t working for me. Watch out- WillVideoforFood (WVFF) is actually standing up for YouTube on…

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What Happens When a Comedy Troupe Stumbles Into “Pokemon Day”?

This is great comedy shot just weeks ago. A comedy troupe, Olde English, was preparing to videotape a sketch, and they stumbled into “Pokemon Day” in NYC. There are so many different dimensions to this spontanious piece… a spoof on Hulk Hogan, bad Pokemon jokes, hot Pokemon chicks, a hysterical interview with a young Pokemon…

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Time Warner AOL to Price Movies at $9.99 to $19.99 per Movie

AOL will offer movie downloads from four studios (20th Century Fox, Sony, Universal and Warner Brothers). AOL Video started in August as a one-stop shop to search and download a wide range of video content from the Web,” wrote ScientificAmerican.com in an article that makes one wonder if they’re not owned by AOL/TimeWarner. Why price…

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Seven Deadly Sins of Advertising Via Viral Video

Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…