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Hey, Short Attention Span Viral People: Shire Offers ADHD Support Online

ByNalts

Shire, the company that got spanked for the Ty Pennington video, relaunched an ADHD website to help  visitors, especially those who may be new to ADHD, with an “easy-to-navigate road map to help learn about ADHD and finding success in living with the disorder.” It’s called adhdsupport.com. I didn’t go to it because I think…

“Where’s the Little Girl?” and “Dancing Sheep” (funny videos)

ByNalts

If you like this first “Where’s the Girl” video below (“Save Miranda” by Zoochosis), you also may like the second wonderfully cute but edgy dancing-sheep-girl video titled “Thanks Smokey.” Good luck getting that hypnotic sheep-dancing song out of your head the next time you see an adorable animal… after you watch the Smokey clip, I recommend closing your…

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Online Video Ads & Targeting

ByNalts

Dan Rayburn writes about the poor targeting of online video ads. I think the problem is that the revenue flowing into online-video is going through media buyers. Media buyers look for reach, frequency, and price. While Rayburn shouldn’t be seeing ads for female razors, the targeting and placement shouldn’t be about registered users and IAB-approved…

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Online-Video & Entrepreneurship

ByNalts

If you’re an entrepreneur interested in the Internet marketing and online-video, you’ll want pick up “Smarter, Faster and Cheaper,” which is a refreshing take on the space by mini-maven David Garland. My first impression of Garland, a fellow Wiley author, was jaded by his “as seen on ABC” logo and cheesy pocket hanky. I thought…

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Top 10 Ways to Get Your Viral Video Seen

ByNalts

Ironic title because a video isn’t viral UNLESS it’s seen. But it got your attention, didn’t it? Here are some tips for ensuring your video is seen beyond 14 teenagers on YouTube. Just like search engines are in constant flux, so is online video. So this advice has a limited shelf life: Make it good….