While Coke is back in the news with its contests, I thought it might be time to dust off this old video. It’s me calling Revver CEO Steven Starr. I play John Doig, an Australian ad agency executive representing Coke. As I look back at this I’m clear why he busted me. This is, quite…
Variety reports of a new “strategic alliance” between Metacafe and Steven Bochco, whose credits range from “L.A. Law” and “NYPD Blue” to last season’s “Commander in Chief.” Variety reports that this is “one of the first “old-guard” scripted TV producers to enter into a production alliance with a video-sharing service.” Under the deal, Bochco will…
Check out the “Current Buzz Film School” on Yahoo Current. Learn how to turn your video into a viral sensation by adding the right sounds and slow mo. Very clever piece. Remember. No “Dude Screams.”
If you’re worried that your information technology people are watching your online video habits, you may find relief in a recent MediaPost article by Wendy Davis. Universal McCann and KnowledgeStorm surveyed more than 5,300 business and IT professionals last month, asking them about online video, social networks and wikis. Nearly all respondents said they viewed…
It was a rhetorical question, but I hope preroll goes the way of pop-up ads soon. This Clickz reports that the industry consensus is that pre-rolls aren’t the solution. Kevin Newcomb reports from AdTech NYC: At present, many marketers are simply porting their TV ads online to run as pre-roll. They’re doing that not because…
I’ve only recently discovered The YouTube Guide (YTGuide). Each episode is hosted by a YouTube person who identifies some of their favorite video posters. The channel was started by Jim (SuicidalPassion) and is currently edited by Vicky (LestyoubeJudged). YouTube Guide, says Vicky, is “owned by all and the intent to feature lesser known people on…
Click here to listen to NPR report by Laura Sydell about amateur video creators getting paid. It’s mostly about Google Video and the EepyBird fellas. What’s annoying is that Google Video is hailed as sharing with creators when EepyBird is the exception not the rule. In fact the rest of us will get nothing from Google unless we…
If you haven’t heard the name Brightcove in the past weeks you’d better check to see if your computer is plugged in. Given all of the buzz about Brightcove’s new offering, I spoke recently with Eric Elia, Brightcove’s VP of Content and Online Services. (Click his name to see one of the creepiest head shots ever)….
“Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan” opening has been a wild success, and the movie remains #1 in America for a second week. But as Steve Garfield reports, not all of the film’s extras signed on with an understanding of the film’s comedic nature. Star and screenplay author Sacha Baron…
Yesterday I joined a small group of online video creators to speak with Revver via conference call. We shared some of our technical concerns, and Revver provided some updates about what’s ahead. As the market grows more competitive, Revver has become cautious about sharing specifics. But Micki (Director of Revver Community and editor of The…