Facing My Biggest Fear: Improv Comedy

I’ve always been enchanted by great improvisational performers… from the classmates I used to videotape in college, “Rebels Without Applause” to Drew Cary’s “Who’s Line is It Anyway?” I will never forget watching improv live at Second City in Chicago, and even in Amsterdam. Improv comedy is the highest form, I believe, because it’s spontaneous and fluid. I adore…

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Mainstream Media Markets Via New Media and Vice Versa

Imagine a year ago if I told you that Fox Broadcasting would be promoting its debut television shows via online-video personalities (see press release) that were unknown before sites like YouTube. And that Hulu, a network site, would promote on the Superbowl. I’m the “chief strategical officer” for Hitviews, so I can’t cover this objectively….

Top 10 Most Awkward Moments of Internet Week (Onfront, Newfront, Diggnation, OMMA)

Well it’s been a busy week for NaltsConsulting (more on that name soon), which includes a lot of NYC networking at Onfronts, NewFronts, Diggnation, and this Friday’s OMMA. So let’s recap the most awkward moments so far (although perhaps we can top these on Friday). The common thread is that I can’t resist being immature,…

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Do You Measure the Impact of Social Media Marketing? Call for Entries.

Yesterday I spoke with a client about the “Holy Grail” of social media. He shared with me some of the secrets he’s reluctant to share at panels and with the media. Seems some of my videos have generated more engagements than horrific media spending and expensive attempts at building branded content series. Then I received…