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Your Viral Video Shouldn’t Be a Commercial (Celebrity Apprentice Lesson)

ByNalts

Perhaps you watched Celebrity Apprentice last night, where the b-listers teamed up to create a “viral” video for O-Cedar’s ProMist Spray Mop. Note that I put “viral” in quotes since it’s not a viral video unless it goes viral. For that matter, let’s call it what it is: try-ral. It’s trying. It may go viral,…

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Dear Stupid Marketer and Your Clueless Agency

ByNalts

“Dear Stupid Marketer and Your Clueless Agency” was my original title for this article in Advertising Age. Fortunately I tamed it down given the audience. But hopefully a few folks will read it and overcome the myriad of myths about online video and marketing. If I can just change one clueless agency or stupid marketer,…

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Doritos Video Contest

ByNalts

So there’s a galary of amateur videos (consumer-generated advertising) posted on Doritos’ UK website, including this classic Davideo hit. He’s the UK creator of the exploding Diet Pepsi Mentos girl, and one of my favorites in the use of abstract video animation (so be sure to rate it if “five sizzling chips” if you like…

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Entries to the “Piss Off Lane Hartwell” Video Contest

ByNalts

Below are some video montages that will soon get removed by YouTube, resulting from the inevitable DMCA notices that Wired freelance photographer Lane Hartwell will send (when she’s finished wrapping presents and invoicing strangers). Per my earlier post, Hartmwell took action against The Ricter Scales for using a second of her photo in their “Here…

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Save the Water Contest (exclusive)

ByNalts

Every once in a while, your humble WillVideoforFood gets an exclusive. Here’s one. The folks at Rain Bird Corporation (a manufacturer of irrigation products and services) are doing a film contest to raise awareness of water conservation. “The Intelligent Use of Water” Film Competition seeks short films (1-20 minutes in actual or excerpted run time)…

3 Comments

  1. That came out SOOOOO good!! 🙂

    YAY Charlie!

    FIrst place seems feasible to me!

  3. Nalts, I wish you luck. I hope you do better on this contest than I did on that shrimp contest I was in.

    “Runner-up” FEH!

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