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Online-Video: Stats and News Roundup

ByNalts

According to a recent comScore report (May 2011, released June 17, 2011), Hulu was the last-place site in the top ten for unique viewers, it had the highest number of ad impressions of any site included in the survey. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 700.8 million ad views, followed by Adap.tv (642 million) and BrightRoll Video Network (565 million).

So Google (YouTube) maintains its leadership with 176 million viewers engaged in 5.6 billion viewer sessions (about 16 hours per viewer in the month). Vevo is now the #2 video-sharing site, even before Yahoo and Facebook (as well as media companies like Viacom, Turner and NBC). But advertisers are choosing the ad networks like Tremor, Adap.tv and BrighRoll, presumably because they’re providing better targeting on niche sites.

Christopher Rick, ReelSEO, compares comScore’s report with Nielsen, another firm that measures online-video viewership, and he compares the strengths and weaknesses of the approaches.

Nielsen’s report shows online-video viewers watching less television (CBS News). And the NYTimes reminds us that online-video is still being talked about but not viewed. Huh?

comScore's July report shows May 2011 data. Hulu's last in unique viewers, but #2 in minutes per viewer (and #1 in advertising)

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