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Life Beyond YouTube
Wall Street Journal writer Walter S. Mossberg writes today about the world beyond YouTube. Says Mossberg, “…YouTube is sometimes seen as synonymous with the Internet video revolution, there is a lot more to Web video. In fact, some of the most interesting video on the Web isn’t even the type of stuff that’s most popular on…
YouTube Versus Long Tail
Want to get your stuff seen? Should you obsess with YouTube or go for the “long tail“? Let’s explore this important debate, and obviously the right answer is “do both.” But don’t hold your breath waiting for a million views on YouTube, or kill yourself getting your video on the homepage of some niche blog…
Hank Green on Why YouTube Creator Grants Missed
A very recent AdWeek article (YouTube Stars Represent Massive Media Shift) alerted me to an oped piece by Hank Green (Vlogbrothers, VidCon, etc.). It’s titled “Lessons Learned From YouTube’s $300 Million Hole.” Hank observes the success rate of the YouTube creator grants, and how most of the channels failed. Go read it. What do you think?…
Former Disney Chairman Launches Studio for “Multiple Platform” Projects
The Hollywood Reporter says former Disney Chairman Michael Eisner is launching an independent studio that will produce and distribute original content for the Web and digital platforms. Dubbed Vuguru, the studio will focus on story-driven projects designed to be consumed on multiple platforms. In January, Veoh Networks — the Internet television broadcasting system of which…
YouTube as Marketing Channel (free 30-minute podcast): Nalts and Obama Girl Creator
Here’s the archive podcast of the Blog Talk Radio show I did with Toby Bloomberg and Ben Relles (read more). Ben’s story about “I Have a Crush on Obama” is always interesting. And maybe you’ll learn a few things about how brands can harness the power of YouTube. Here’s the Diva Marketing Blog description of…
Top 12 Most Influential Online Videos of All Time
To create buzz as it nears submission deadlines, The Webby Awards announced recently the “Top 12 Most Influential Online Videos of All Times.” Our guess is that they were shooting for 12, but got into a heated debate and decided to toss two more in there. JibJab’s “This Land”: A moment we’ll never forget. Jim…
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Too near the truth. We just had a similar experience with these splendid people! And we wonder why America is a nation of pill poppers and alkies!
Angie McCartney