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Why Media Buyers Are Stunting the Growth of Online Video

ByNalts

Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of  you are just so friggin’ short sighted and clueless. There are some amazing online-video series that could be incredible opportunities for smart brands wanting to engage with early…

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Why YouTube Beats Twitter and Facebook for Marketing

ByNalts

I’m so tired of the hype around Twitter and Facebook for marketing, and I recently wrote a satire of the whole social-media racket. Here’s why I like YouTube better for marketers and advertisers, and I’ll end with an example. It’s the second largest search engine You get an assload of data on the video’s performance…

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Comparing and Rating Video Search Engines

ByNalts

While Google/YouTube may change the dynamic of video search, it’s still hopelessly frustrating to find a video online. Wall Street Journal writer Jessica Vascellaro wrote a nice article on video search today. I liked it not just because it was the first time I’ve been mentioned in the Wall Street Journal. The article shows that companies have made significant efforts…

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The 10 Immutable Laws of Viral Video

ByNalts

So my joking reference to the “second law of viral videos” at the close of this “YouTube Viral Video Broker” clip resulted in this question from Joe Chapuis: What’s the first law of viral videos? Fair question. I hadn’t really considered the rules yet… I was spoofing someone that would have the arrogance to cite…