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Jay Leno Rips YouTube Video Then NBC Claims Rights to It

ByNalts

NBC/Universal used, without permission, a YouTube video by an indie comedy duo Brian Kamerer and Travis Irvine. The Jay Leno Show – then had the video taken down with a copyright claim. Despite growing internet outcry, both media giant and talk show host have not said or done anything to address the injustice. Almost every major…

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Online Video Ads & Targeting

ByNalts

Dan Rayburn writes about the poor targeting of online video ads. I think the problem is that the revenue flowing into online-video is going through media buyers. Media buyers look for reach, frequency, and price. While Rayburn shouldn’t be seeing ads for female razors, the targeting and placement shouldn’t be about registered users and IAB-approved…

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The Vaccine for Viral Video

ByNalts

As the “auteur of the awful,” who has also marketed vaccines, I believe I have a unique ability to instruct you on how to vaccinate the world from your viral video. Follow these 10 tips and I can almost guarantee you a non-viral video. Make it long. Say 5-10 minutes. Videotape yourself describing your day….

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Video Persuasion Proved: Socialized Medicine Looks Brilliant!

ByNalts

I’ve spent the past dozen years or so working primarily in the pharmaceutical industry. So when I hear “government-run healthcare” or “socialized medicine,” here are some of my spontaneous thoughts: Medicare pinches profit and incentive out of system: the end of medical and pharmaceutical research & development. A visit to the doctor becomes like waiting in a…