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AOL Buys Banners on YouTube
I can just hear the internal dialogue on this banner campaign… AOL VP of Marketing: Why are we still running ads on YouTube? AOL Media Buyer: Because you told me it might help in our negotiations to buy YouTube. AOL VP of Marketing: Well Google bought them, idiot. They’re our competition in case you’re not…
Creating The Frankenstein of Online Video Sites
Did you ever play the game in college where you tried to imagine the perfect woman, and you’d combine parts from various people you knew? Kinda like building the Frankenstein of women? Jennifer’s nose, Cathy’s eyes, Christy’s… um… personality, etc.? That’s what we’re going to play now. I’ll start. I’m going to create the perfect…
Survey of Video Advertising Rates
Web Video Report polled a number of online-video outlets, and it seems that $25 CPM (cost per thousand) is the norm, with slight variances based on the quality and “targetability” of the content. After a quick scan, you’ll get insights from the comments by Mike Abundo and Paul Kontonis.
It’s 1999 Again. The Internet Gold Rush is Back.
You don't need a profitable online video site to get venture backing. According to the Wall Street Journal, Chapter 11 TV just received $10.7 million in venturce capital backing by Mike Huntz Ventures. To learn more, select "more" below.
Teleporting Fat Guy Returns
How many views does it take for a video to be defined as going “viral”? It’s not 1 million, and it’s not 2 million… read on. I’m a big fan of Smosh’s Teleporting Fat Guy (see original video seen more than 4 million times). So I was thrilled to see the adorable chubby guy return…
Cheating YouTube
LittleLoco identifies some “YouTube” cheaters. Gaming the system by downloading software that replays their own video over and over. Creating multiple identities and rating yourself. And somehow getting 100 subscribers a day even with no new videos. Things that make you go “hmmmmm….” (LittleLoco’s video courtesy of Matt from EndlessEurope.com).
