Make Your Videos Suck Less

Mkay I’ll provide some recently discovered, cool resources to make your videos suck less in a minute. First I’m going to rant, and you’ll either skip it or find it more insightful than the how-to-make video resources.

I once asked a voiceover professional how he got to where he was, and if he had any advice. “Well, you know Kevin,” he said, “it’s really an innate ability that can’t be learned.” I hadn’t heard something so ridiculous since my mom’s friend said, “Kevin I hear you want to make a career in radio or television. Don’t worry you’ll outgrow that.”

Yes I’m an unwitting optimist who believes a) people are inherently good, b) people can change for the better, and c) that most of us would be more successful if we focused on what we enjoy instead of “well rounding” ourselves. Schools would do well to help us figure out what we’re innately good at (and passionate about), and direct us that way. Likewise employers, instead of trying to “round everyone out” for the corporate ladder, ought to determine what gets a person excited, and hone that passion. We’ll all still have to perform some mundane tasks to accompany our thrills, but why turn a great engineer into a lousy manager of engineers? Go read Strengths Finder if you don’t understand what I’m talking about (you wouldn’t be the first or last). Last night I was reading Emotional Intelligence, and was reminded that IQ may correlate with life/career success, but is only about 20% predictable.

Don’t get me wrong- getting a well rounded education isn’t a mistake. I’m glad my dad talked me out of going to a school for video and film (I remember drooling over the Emerson brochure and loathing the idea of taking more biology, math and stats courses) instead of getting an undergraduate degree. He later urged me to pursue business school, when I discovered that my passion for writing wouldn’t likely cover rent much less a mortgage and kids. Two years of misery, but it certainly has since saved me from a lot of stupid mistakes.

Now where was I? Oh yeah- some video tips.

1. If you haven’t read Steve Garfield’s book, “Get Seen,” check it out. Or visit SteveGarfield.com which looks like a suitcase from a well-travelled carpetbagger in the Great Depression… smacked full of widgets, stickers, callouts and labels.
2. The Shirtless Apprentice remains a favorite collection that makes learning fun.
3. Just discovered an ad for New York Video School via the web. Thinking about it, but that virtual commute might kill me.
4. Nice website for royalty free sound effects is Fxhome. You gotta weed through some expensive software to find it because my bookmark vanished. Schwing.
5. Watch any YouTube video not in the top 100 most popular. Tee hee.