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Online-Video to Marketers: Lighten Up, Francis!

ByNalts

In one of the more memorable moments of the incredibly quotable Stripes, a new recruit warns his fellow troupe: “The name’s Francis Sawyer… but everybody calls me psycho… any of you call me Francis I’ll kill you.” The drill sergeant’s response: “lighten up, Francis” (see video). “Lighten up” was one of the pieces of advice in a…

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New Way for Amateur Videos to Cross Chasm Between “Lean Forward” and “Lean Back”

ByNalts

How many technomarketing cliches can I work into one headline? The majority of consumer generated video is consumed while we “lean forward” (computer). Now there’s a new way to reach those “leaning back” (television). BlipTV and Akimbo (a set-top box maker) have partnerered so Akimbo users can access the best user-generated videos. Although BlipTV isn’t…

Network Poaches Space-Comedy Web Series, But Changes Outfit Colors

ByNalts

The creators of ClipCritics are seeing something awfully familiar on SkyFy. The new show, “Outer Space Astronauts,” also looks so familiar to ClipCritics fans that they’ve written its creator, Chad Sahley, with congratulations. Turns out Chad, who produced “When Standup Stood Out,” has no ties with the show. But, quite coincidentally, he and his team…

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Online-Video Marketing That… Doesn’t Feel Like Advertising

ByNalts

GE launched a health campaign today on YouTube that is part of trend toward softer advertising that, I believe, will have better long-term dividends even if it’s hard to measure. GE is taking a lightly branded approach to promoting health and wellness by sponsoring a “Healthymagination” challenge among people on YouTube. There’s very subtle branding…

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