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Your Ad-Consuming Eyeballs Worth Less Than 99 Cents Per Month To a Video Site?

ByNalts

Could you be worth less than one dollar a month to StupidVideo? The site offers a premium service that allows you to enjoy its videos ad-free for 99 cents a month (on annual subscription, and it eliminates streaming ads only). This begs the question- is that what it’s worth to a viewer to skip ad…

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Do You Measure the Impact of Social Media Marketing? Call for Entries.

ByNalts

Yesterday I spoke with a client about the “Holy Grail” of social media. He shared with me some of the secrets he’s reluctant to share at panels and with the media. Seems some of my videos have generated more engagements than horrific media spending and expensive attempts at building branded content series. Then I received…

“Online Influencers” Definition: TechCrunch vs. Fast Company; 4Chan’s Moot Photo Faked.

ByNalts

Fast Company’s November issue takes on the subject of online influencers, with prominent features of YouTubers, iJustine and MysteryGuitarMan. The piece provided some nice insights into the “going rate” of a weblebrity/webstar… mid-high six figure incomes with $20-$50K per sponsored videos. Sustainable? Techcrunch took objection to the piece and brought it out back for a…

Most Unusual Commercials: Cuban Gynecologist & AutoSalesman

ByNalts

I’d buy a bag full o’ shit if Rhett and Link were promoting it. They are probably the best creative duo for online-video promotions, and I’ve written about many of their promotions, from Butterfinger to Alka Seltzer. Perhaps their weirdest campaign, “I Love Local Commercials,” has the comedic pair bringing life to an otherwise boring…

4 Comments

  1. If Google wants to implant me with a chip, I would let them do it. I don’t care. Mark Zuckerburg said that privacy is dead, and I agree. He said that if he were to create facebook today, there would be no privacy. What are people hiding? privacy is overrated. By the way, if Google want to install a chip in me, they must make me a YouTube partner and put me on the front page of YouTube singing PIGGY IN THE RAIN, PIGGY IN THE RAIN, PIGGY PIGGY PIGGY PIGGY PIGGY IN THE RAIN.

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