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Wanted: New Marketing Skills for 2007

ByNalts

There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…

Minow Catches Sharks: Brett the Intern

ByNalts

How does a guy (Brett the Intern) with 778 subscribers solicit some of the top YouTubers to be in his collaboration? Persistence, patience and a pretty funny script. This video includes cameos by: DaveDays: http://www.youtube.com/davedays ItsBrent: http://www.youtube.com/itsbrent ShayCarl: http://www.youtube.com/shaycarl WhatTheBuck: http://www.youtube.com/whatthebuck (and me)

Why Companies Don’t Need Social-Media Experts

ByNalts

Let’s face it. Social media, like digital marketing initially, has been overhyped. We don’t even need any more “social media” gurus in 2011. We just need executives and marketers who understand the channel well enough to be realistic, patient and smart. We’ve been asking “what?” and “why?” for several years now, and the big questions…

Tilzy.tv Journalist Jamison Tilzner Gets Right to the Facts

ByNalts

A lot of journalists will let their subjects wander aimlessly about a story. But you have to give Jamison Tilzner, of Tilzy.tv, kudos for getting right to the story. As “Hooking Up” writer Woody Tondorf waxes poetically about some of the second-rate YouTube weblebrities appearing in the HBOLabs web series (which is now featured on…

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Get Ready for a Remote-Control “Thumb Cramp”

ByNalts

Right now you may channel surf between 100 to 500 channels, according to this article from The Mercury News. But Internet protocol television (IPTV) — television broadcast over the Internet  — could change that. An estimated 49 million Americans already have the gear and broadband connections needed to receive IPTV, and this will allow for…

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