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How to Find How-To Videos

ByNalts

One of the most profitable areas of online-video is and will remain “how to.” For most subjects, the content is “evergreen” (not requiring frequent updates), it’s highly sought after, and gives advertisers a way to target consumers by specific interest. But how do you find the how-to video you need “just in time”? First, you…

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Punch Your Neighbor, But Check Your Frustration at the Door

ByNalts

Haven’t been to Dailymotion in a while? Check out the “Big Mexican Punch Up.” It’s a tradition that dates back to feuding neighbors, but the mayor cautions us that participants, by rule, can’t have been involved in a dispute prior to the event. They don’t want them venting frustration as they punch strangers repeatedly in…

The Viral Video Whisperer (Forbes)

ByNalts

Let’s just get this right out… this post is going to be narcissistic. And I recognize that’s not good for my health (US News Health). Michael Humphrey of Forbes.com continues his series of YouTube personalities with an article about me titled, “Nalts: The Viral Video Whisperer Talks YouTube Dominance, Audience Analysis And Cats.” Sample paragraphs…

Should Agencies Fear Others Making Video Spots?

ByNalts

It’s time to change the way advertising agency holding companies source video content. First some background: Advertising agency holding companies ignored the web for 5-10 years, allowing a flurry of website production companies to evolve into full-service “digital agencies of record.” They finally developed small web agencies internally, and then realized they needed to acquire…

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