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The Ultimate Challenge to Video Creators: Intimacy Versus Popularity

ByNalts

Yesterday I urged marketers to pursue niches instead of wildly popular videos. But if video creators pursue small niches, their videos will get fewer views, and they’ll therefore make less money via YouTube’s Partner program (which shares ad revenues based not on the appeal of the videos but the total view count). Ideally creators will…

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Is There Such Thing as a Viral Video Writer?

ByNalts

Is there such thing as a viral video writer? In most cases, viral creators are both writing and shooting their own work. But as the business matures, it’s highly possible that — just like television and film — writers will write and video people will produce. How long before they collaborate, and how will they…

Google and YouTube Accounts Linked (and hacks)

ByNalts

Recently, YouTube requires having a Google account to register. That means you need a unique e-mail address for each YouTube account, and provides some unexpected benefits and problems. I’ve often advised people to establish separate YouTube accounts under different e-mails, since if one account gets “suspended” or “deleted” than other accounts with the same e-mail…

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Sneak Preview: The Talking Hand

ByNalts

For you loyal WVFF readers, here’s a sneak preview of the fourth and final Fringe video. It’s my kids imitating Fox’s Fringe, and it’s called “The Talking Hand.” I’m still working on using the film effect (saturation/contrast) without turning some of these shots into silhouettes. The hand was played by a friend of my son, Patrick. Dalton came…

YouTube’s New Blog & Video Site for Video Creators

ByNalts

YouTube began in 2005 with a focus on community, but in recent years has logically put most of its energy into luring more viewers with frequency, becoming profitable, and attracting professional content and ads. So it’s refreshing to see the birth of “Creators’ Corner,” with has both a blog and a spot on YouTube. WillVideoForFood…

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