From Our Dysfunctional Family to Yours

ByNalts December 24, 2010

Happy Christmas!

nalty family — Charlie, Kevin, Grant, Katie, Jo and Patrick Nalty

Creative & Sponsor Trump Peanut Butter & Chocolate

ByNalts May 12, 2010May 12, 2010

I love it when a certain artist, video creator, or web series finds THE sponsor. Not a sponsor, but the ideal one. The kind of sponsor that you’d think would be stalking the entertainer, but sadly probably doesn’t know they exist. There are matches made in heaven: iJustine or Happyslip and Mac, Rhett & Link…

Online Video

Is YouTube’s Ad Sharing “All It’s Cracked Up to Be?”

ByNalts May 12, 2007

Nice article by Catherine Holahan about YouTube and other sites that share revenue with creators. Christine (HappySlip) is mentioned in the lead.

Online Video

Most Popular YouTuber of the Week

ByNalts February 7, 2009February 7, 2009

It’s amazing how one popular video about Superbowl commercials (see video, which is at 1.6 million views) can turn a YouTube “has been” into one of the top partners of the week. (Bows, humbly). The problem with a popular video is that it makes you scared to post another. It’s hard to go from a…

Seriously, Boss. I Was Surfing Those Sites to Write This Story

ByNalts June 19, 2006

This quote from a Cnet article on the topic of smut and online video: A weeklong review of some of the top user-generated video sites by CNET News.com unearthed scenes of beheadings, masturbation, bloody car accidents, bondage and sadomasochism. It's important to note that no child pornography was discovered. Meanwhile, imagine if YouTube needed to…

Smirnoff’s “Tea Partay” Music Video

ByNalts August 8, 2006December 20, 2009

This is pretty funny. It’s Smirnoff’s viral ad featuring rich Northeastern guys rapping… in top siders and circa 1980 preppy clothes. Again- subtle with the branding so it will probably get viralicized. But not pretending to NOT be an ad. Good balance. Tea Partay by Prep-Unit Raw Tea Records Director: Julien Christian Lutz

book | Online Video

Getting Your Videos Seen With Search

ByNalts August 26, 2008December 20, 2009

Last week I wrote one of my more seminal posts on the convergence of paid search and video. Those who comment on my blog, of course, are rather indifferent about these vital topics and would just prefer me to stick with such topics as farts and YouTube drama. Alas, I finally know how our summer…