This Blog Looks Pretty Bad Ass on the iPhone

ByNalts

I’m just saying. Also note the image thumbnails for each post, and truncated stories since you people seem to like abbreviated content like a frat boys.

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YouTube Versus Long Tail

ByNalts

Want to get your stuff seen? Should you obsess with YouTube or go for the “long tail“? Let’s explore this important debate, and obviously the right answer is “do both.” But don’t hold your breath waiting for a million views on YouTube, or kill yourself getting your video on the homepage of some niche blog…

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Microsoft Corrupts iPod’s Packaging (clever video)

ByNalts

“Microsoft iPod” explores the question, “what would happen if Microsoft redesigned the iPod’s packaging.” Very well done piece, apparently with someone who’s desperately tried to have a simple package design only to be piled on by corporate marketers. I discovered this video through “Google Video Highlights,” a site apparently run by a 15 year old…

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Closing the Chasm on Clickthru (Mr. Complicated Case Study)

ByNalts

Like that headline? Lots of C’s. It’s the age old problem of online-video marketing. People watch the videos floating around the web, so the medium is brilliantly cost-efficient for awareness and buzz standpoint. But the little repressed direct marketers in us are looking at the paltry click-thru from video to branded website, and wondering what…

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