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Forrester’s Charlene Li Speaks About Online Video

ByNalts

Nice clip featuring “internet superstar” Charlene Li (Forrester) ruminating about online video. (Source: BeefTV via My thoughts: I can’t believe she’s so easy on YouTube. Yes they have an audience but can they commoditize that? She seems surprisingly optimistic. Not sure advertisers need video ads to promote on video sites. I’m doing my own experiment…

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Is YouTube Cleaning Up? Rejections, Suspensions, & Bears. Oh My.

ByNalts

Remember that girl in high school that slept with everyone? If she rejected you, you knew you were beyond hope? I think we’ve all lost hope. Many signs point to YouTube cleaning up. YouTube appears to be policing obscene content and maybe some of the vast amount of copyright violations (which, remember, are you the…

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Online Video Sites: Upload Scores (and Pet Peeves)

ByNalts

Those of us that upload videos frequently have certainly developed a preference based on speed, convenience and “instant gratification” (ability of a site to show video soon after uploading it). Let’s review the common online video sites based on how well they facilitate uploading/posting of videos: YouTube: Used to be faster. The past few weeks I seem…

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What Do Underpants Gnomes and Online Video Sites Have in Common?

ByNalts

The thumbnail below will take you to a very funny video clip from SouthPark that features gnomes stealing kids’ underpants. The 4 Southpark kids find the secret underpants lair and ask the gnomes about their purpose. The underpants gnomes explain that they’ve orchestrated a three-phased plan:   Phase 1: Steal underwear Phase 2: ? Phase…

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Emallina: “YouTube Popularity is Hell”

ByNalts

Australian’s Emallina, one of YouTube’s first “crossover” stars, has quit her blogging career after being hacked, according to TheAge.com (via Spamroll). Reports the Age, “someone had hacked into her computer and obtained recent pictures and videos from it that had never been posted online as well as “incredibly private files.” “Every day I logged in…

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You Won’t Get Discovered on YouTube

ByNalts

I’d like to take a moment to dispel the biggest myth of online video. Since a few “cross over” stars have been discovered on YouTube, people have begun to think that they can too. Folks, it’s like playing the lotto. You have the same chance winning whether you play or not. You won’t get discovered…

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Don’t Buy YouTube: Bloggers Debate

ByNalts

Interesting article by ZDNet’s Digital Micro-Markets (DMM) that outlines the “top 5 reasons not to buy YouTube.” Here are DMM’s reasons, and WillVideoForFood (WVFF) responses. I wanted to post this on the comments section of the ZDNet blog, but it wasn’t working for me. Watch out- WillVideoforFood (WVFF) is actually standing up for YouTube on…

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Seven Deadly Sins of Advertising Via Viral Video

ByNalts

Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…