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Closing the Chasm on Clickthru (Mr. Complicated Case Study)

ByNalts

Like that headline? Lots of C’s. It’s the age old problem of online-video marketing. People watch the videos floating around the web, so the medium is brilliantly cost-efficient for awareness and buzz standpoint. But the little repressed direct marketers in us are looking at the paltry click-thru from video to branded website, and wondering what…

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Promoting Your Brand With Viral Video

ByNalts

I debated heavily before posting this, because this blog is supposed to be a review of the fun world of viral video and marketing (not an advertisement for my services). That being said, I think some of you readers may be interested in how I work with sponsors. As you know, I advocate that brands…

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WillVideoForFood Forum

ByNalts

Thanks to the most excellent Jan and TrippleHelix, we now have a WillVideoForFood forum. It’s completely dark right now, but I hope you’ll step in and make comments. I want to grant admin rights to any of you that are regulars and want to help. The ideas we’ve discussed for the forum: Great new sites…

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Interactive Agency “Eats Its Own Dogfood”

ByNalts

A lot of interactive agencies are now pitching clients on the value of online video to promote products and services. But how many of them are brave enough to throw themself in the mix? At a recent “lunch and learn” for Atlanta-based “Spunlogic,” I spoke about online-video marketing to some major media and marketing companies….

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Marketers, Meet Online Amateur Video Creators.

ByNalts

The folks behind Xlntads.com (the contest site that connects brands and video creators) were good enough to let me hijack their studio for my fake election videos (“Embarassing TV Appearance” and “Embarassing TV Appearance part 2“). Famed YouTuber, Renetto, makes a cameo in these. So the least I could do was talk about Xlntads for…

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“What Not to Wear” Host, Clinton Kelly, Insults Nalts’ Crocs

ByNalts

Well I’ve been ridiculed about my Crocs before by such YouTube folks as Nutcheese (see this hysterical clip after the YouTuber caught a shot of my orange Crocs in a video). But this takes the cake. Now Clinton Kelly, fashion guru and host of TLC’s “What Not to Wear,” is telling me they’ve got to…

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Funny Or Die? My YouTube Subscribers Pulled Me Out of the Crypt

ByNalts

Funny Or Die, the website made famous by Will Ferrell’s “Landlord,” is now hosting a few of my favorite Nalts videos. Monday, Sept. 17 Update. Thank you YouTube subscribers for responding to this video and rating up my videos. Six of my appear as “hot” on the homepage! Now about that collaboration video with Will…

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The Best Tool for Uploading Your Video to Multiple Video Sites

ByNalts

Nearly 9 months ago I begged for an alternative to uploading my videos manually to multiple websites. But shame on me. I’ve been uploading to dozens of sites for nearly two years, and we’re talking about nearly 500 videos. So that translates to several thousand times of doing the mundane “title it, describe it, tag…

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Internet People: The Best of Viral Videos

ByNalts

Dan Meth produced “Internet People,” an incredibly satisfying recap of some of the finest moments in online video. From Numa Numa to “Dick in a Box,” and all of the little moments in between. Misses a few highlights (like Pearl and Nalts) but it’s pretty comprehensive and entertaining. If you’ve come late to the online-video…