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What is This Blog?

ByNalts

“Farting in Public” was just featured on the homepage of YouTube (thanks, editors!). This is my second time featured (last was for Viral Video Genius). So this is a brief post to explain WillVideoForFood.com to curious YouTubers. To read about “Farting in Public” and Spencer, visit this recent post. To see Spencer’s sequel watch “Ugly Caricatures.”…

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Candid Camera, Amateur Style

ByNalts

When my “Bored at Mall” was featured on Break.com I was reminded how much people like real reactions to staged situations. It’s what made Candid Camera, Punked and “Trigger Happy TV.” This weekend we did two similar videos, which are currently topping the list of most discussed and highest rated comedies on YouTube (see image…

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“Larry the Cable Guy” Wants to Meet Media Buyers

ByNalts

I’m attending a Feb. 9 (Friday) “sneak peek” of a new broadband comedy-video channel at a cocktail party and concert at Radio City Music Hall. They are offering a limited number of invites for people in the media buying community. The concert will feature a top-grossing comedian in America, “Larry the CableGuy.” If you are…

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Benefit of User-Testing Viral Videos

ByNalts

I hope this video demonstrates the power of user-testing viral videos to ensure they’re funny before launch. It’s the difference between being a viral-video creator and a viral videologist. Our method was simple. The moderator had individual subjects review the videos, and we observe their responses behind a two-way glass. Laughter was recorded, and viewers…

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A Marketer’s Worst Viral-Video Nightmare. Poor Dove.

ByNalts

Let’s say you’re the interactive marketer for Dove. You finally sold your management on the concept of inviting people to make ads for a contest viral video! They said they were afraid of what people may enter. But you said, “don’t worry… if it’s not appropriate we won’t feature it.” And then this video ends…

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William Shatner’s “Negotiator” Priceline Commercials: A Rant

ByNalts

Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…

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The Cost of a Viral Video Campaign

ByNalts

Business Week did a story on the omnipresent “The Viral Video Factory.”  Found via Adriana’s FURL. Here’s the quote I found of interest: Clients, nevertheless, are willing to play with higher sums. Advertisers will spend more than $1 million for a viral video campaign now, says Smith, a far cry from the $10,000-$20,000 he and…