The Coke contest is down to 8 submissions now that judge ZeFrank booted the one I had submitted. But there are still about 20 days for you to try. In an e-mail titled “your entry needs a little work,” ZeFrank wrote, “Unfortunately, we cannot include it on the site because your submission contains third-party content…
Here’s the latest two entries to the “Crap in a Tiffany’s Bag” contest. The bar is set wonderfully low for this contest. All you have to do is enter and you’re pretty much guaranteed to be a finalist as long as your video isn’t that good. Remember the rules- it has to garner lots of…
Time for the “Crap in a Tiffany’s Bag” contest. There’s not an actual physical prize for this, but you’ll win the respect of your peers. The idea generated through some comment discussions on this blog. Can you make a video that attracts the most views but has the worst ratings? It’s tough because it has to…
Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…
Via “Media Post”: ACTOR WILLIAM SHATNER, WHO ROSE to fame 40 years ago as Captain Kirk on “Star Trek,” is tapping his still strong sci-fi fan base for a new online promotional effort. The actor, author, and former pitchman for Priceline.com is seeking a spokesman for the William Shatner DVD Club–a subscription-based online DVD rental…
BrandWeek reports on a new campaign by State Farm that includes a viral video contest: State Farm asks, then answers, the question, “Now what?” in a campaign that shows people having to deal with common, but difficult, situations. The campaign, via DDB, Chicago, targets young drivers and is anchored by three TV spots, in which…
I gotta stop “ego surfing” (the act of surfing your own name). I just found out that I was a first-week finalist to a Panasonic Video Contest. Grant- I lost to an EXCELLENT video that made me laugh outloud. It’s called Home Time, and it was a 2nd place winner (which scored ’em an HDTV)….
Thanks, Dino, for pointing out a new player in the “digital media marketplace. “9thXchange” is handling the “complex infrastructure needed to sell and manage digital files of all types including documents, games, music, movies and “yet to be created” digital media files.” As evidenced by the start-up’s online video contest, it seems especially interested in…
Kayak, a travel site, has been running a “trip ideas” campaign with simple quirky 15-second ads, such as a “visit Alaska before the big oil companies do.” Or “discover a coffee before it’s available at Starbucks.” The latter I find myself playing over and over for the cappuccino echo. Here’s the lot of them. Make…
Expo TV (http://www.expotv.com), a site hosting user-generated video product reviews, and IDG Entertainment (IDGE), publisher of GamePro, announced the launch of a user-generated video contest for reviews of currently available video games. Five winning videos will be selected as the “Best Gamer Videopinions” through online voting and by a panel of experts from GamePro.com. Winners…