Warning: Blog post contains blatant self promotion. 🙂
I’ve been frustrated by the lack of understanding among marketers and advertising agencies about how to capitalize on online/viral video. Most viral-video marketing campaigns are born to fail — with heavy production costs, overtly promotional content, and view counts that are embarrassing. Rather than stew and rant, I’ve decided to offer a solution.
Although it won’t make WifeofNalts very happy, I’m conducting private half-day workshops for marketers on how to harness the power of online video. I’m a Product Director (by day) and have done my fair share of public speaking and have conducted countless training programs and workshops. More importantly, I think I’m one of very few career marketers that actively participate in online video on a daily basis (as a creator, blogger, and media spokesperson).
Topics covered:
- Why should your brand focus on online video? Most interactive agencies have built you a great site, and have invested in paid search and display ads. But that’s missing a huge opportunity in the rapidly expanding online video arena.
- What are the best and worst practices? There are so many examples of success and failures in online video. We’ll pick case studies that best address your company. These include produced viral advertisements, partnerships with creators, video contests, and other promotions.
- Online Video Myths. If I make a killer video, it will find an audience. Contests work for brands, so I’d better try one. People will watch my brand videos, and click to my site and buy. These are some examples of various myths we’ll dispel.
- Where do we start? The key to this workshop is not education, but identification of specific pilots and tactics that can be deployed immediately. Opportunities will be reviewed based on three criteria: a) Impact, b) Ease of implementation, c) Appropriateness for your brand.
- Questions and Answers. Here’s where we roll up our sleeves and dig into specific programs you’ve tried (successfully or not) and are considering. This is more consultative in nature and works better in smaller groups. Attendees will be asked to bring example of past attempts and future plans for online video, and we’ll assess them constructively and hone future ones.
For details on my qualifications and cost, please select “more” below.