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Online-Video Workshop for Marketers

Warning: Blog post contains blatant self promotion. 🙂 I’ve been frustrated by the lack of understanding among marketers and advertising agencies about how to capitalize on online/viral video. Most viral-video marketing campaigns are born to fail — with heavy production costs, overtly promotional content, and view counts that are embarrassing. Rather than stew and rant,…

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How to Find and Win Video Contests

How do you make sure you’re not missing video contests? No excuses anymore. You can check into YouTube’s contest page You can hit this VidOpp for a nice summary of contests. You can register on Xlntads.com, which hosts custom contests (and is currently running a contest for itself). Click here to register, and tell ’em…

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Product Placement in Viral Videos. Where Marketing & Entertainment Meet.

I was passed over for YouTube’s ad-sharing “partner” program, so it’s time for more product placement videos. For $1K-$5K, Nalts will make a custom video that will appear on his popular YouTube channel and other online video sites. For details, see this video where Nalts “the video creator” debates Kevin Nalts the marketer. How does…

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MyBowlAd Gives Video Creators & Brands a Discount Cameo on Superbowl

MyBowlAd.com is offering a chance for average Joe’s and low-budget brands to appear on a 30-second Superbowl ad. In this video on YouTube, viewers are encouraged to submit a video response to enter. Meanwhile the three guys sponsoring the initiative hope to raise funds by selling a one to five seconds of advertising for $15-$100K…

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Top 10 Online-Video Predictions for 2007

I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was right). Okay I didn’t use a crystal ball. This video tells a better story about the process I used to arrive…

Assert Yourself. Vote for Me on the Butterfinger Video Contest.

In keeping with the tradition of yesterday’s Metacafe post, here’s another shameless self promotion. I’m a top finalist for the Butterfinger video contest. I’m not sure what the prize is, but I want to win this thing. I’m so sick of being a finalist and not getting a prize. So how about voting for “Eviction…

Butterfinger Contest: What We’ve Learned About Contests

The video contests are getting better. Here are some things Butterfinger Contest is doing that shows they’re learning from previous contests: Prizes are perfect for the target audience. What better of a way to inspire a videographer than to give him/her video toys? YouTube uses groups to manage entries, and that removes the necessity of having…