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Just When I thought Ad Agencies “Don’t Get” Online Video

I was getting demoralized lately as I've been making my way through loads of crappy online video advertisements. The kind that feel like you're listening to a timeshare pitch because you want the resort discount. Suddenly, I received an e-mail from Jim Meskimen that showcases his new ad series for VW. You may not recognize…

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Awaiting the Merger of Popular and Profitable Sites

A week ago today I made one of my most annoying videos yet- GoogleHeads. Here's Googlehead on Revver.com. Here's Googlehead on YouTube.com. I point this out for three reasons: Blatent self promotion So you can see the difference between Flash and Quicktime- quality and speed. For best results click the ad after the Revver version. 🙂…

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Million Dollar Video Jukebox

Here's an interesting concept. The Million Dollar Video Jukebox (accessed at www.milliondollarvideojukebox.com or www.jeukersz.com. The Homepage is made up of squares (each measuring 2500 pixels). You can upload your video to the square you choose- since the site just launched there are now 400 spaces (expandable to 10,000). You need to be a member to…

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Online Videofest from Panasonic

Panasonic is running a contest via YouTube for videos under 5 minutes. Panasonic is the first non-entertainment company to run a promotion with YouTube. Panasonic will award prizes to makers of the four weekly finalist videos, including a first prize of a plasma high-definition TV and digital camera, worth about $5,000. The electronics company is…

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Terrific Post on Engadget About Online Videos & Money Making

I love this post from Engadget. It's about YouTube and its costs and profitability. Engadget estimates that YouTube probably pays about a million a month in broadband. Given that it has recent funding of about $8 million, it's only bought itself the summer to show that it can profit. Engadget traces the history of sites…

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Is A 15-Second Ad Every 3 Clips Fair?

What's the tolerance for ads before online videos? I kinda like the Office Pirates model of one 15-second ad before every third video. Obviously we'd all like to watch our videos without ads, but then we'd have to pay for them or the companies would go the route of www.Chapter11TV.com. On the continuum, iFilm is…

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Soup of the Day Video Series

As web videos and television videos lose their distinction, we're obviously going to see some online videos that are series. Here's the first I've uncovered. It's called "Soup of the Day" and highlights the life of Brandon Craig, a 28-year-old freelance photographer that is dating three attractive women. To understand the series, you need to…