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The 7 Things Every Marketer Should Know About Online Video

ByNalts

Here is the fresh new list of 7 things every marketer should know about online video. This will be on the final exam, and it’s not “open book.” Remember folks, I’m not the greatest marketing director in history. And I’m certainly not the best online-video creator (even though I’m the second Google result when you…

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Nice Note from Yahoo! Video Team About the Missing “Lay Me Off” Video

ByNalts

Not a lot of the online video sites pay much attention to the blogosphere (yes I’m talking about YouTube especially) so it’s nice to get a note like the one below. The backdrop is that I produced a video called “Lay Me Off” (aka “Fireable Offense”) that features myself trying to get laid off. Folks…

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What Does YouTube’s Ad Team Mean to Google Ad Reps and Digital Agencies?

ByNalts

The Wall Street Journal’s Emily Steel wrote a piece last week about YouTube’s efforts to commercialize itself. Steel titled it “walking the tight rope.” The article includes a Q&A with Suzie Reider, YouTube’s first chief marketing officer. Reider is rapidly expanding her advertising sales and marketing teams, as evidenced by YouTube’s own “we’re hiring” ads…

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Online-Video Marketing That… Doesn’t Feel Like Advertising

ByNalts

GE launched a health campaign today on YouTube that is part of trend toward softer advertising that, I believe, will have better long-term dividends even if it’s hard to measure. GE is taking a lightly branded approach to promoting health and wellness by sponsoring a “Healthymagination” challenge among people on YouTube. There’s very subtle branding…

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Bubble Bursting for Video Creators Hoping to Monetize Content?

ByNalts

Online-video creators are sobering up after an intoxicated 2007, as they realize that the “road to riches” via online video is fraught with challenges. Business Week proclaimed “amateur video hour” as over in December. Crackle and other sites migrated from UGC (user-generated content) some time ago. And here are some quite recent data points that,…

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Used TV for Sale

ByNalts

Six months ago I’d be falling asleep on my couch right now watching TV. But here’s a classic example of how I’m “leaning forward” instead of “leaning back.” Unless your grandson is reading this post to you, you’re probably making a similar transition. “Here’s my travel log, and keep in mind that for online video…

7 Comments

  1. Well I’d have to venture a guess and say that’s Chad Hurley and Steven Chen, CEO and CTO respectively, of You-Tube. Former employees of Paypal, the pair have accumulated approximately $11.5 million dollars in venture capital over the last five months. Am I right?

  2. Damnnnnn. But you forgot that the cash they’ve raised will, at a burn rate of more than a million a month, not necessarily get them to 2007.

  3. Nope didn’t forget, I just assume that there will be a public offering in the next year. And when they do I’m first in line. They’re too brilliant and successful to let this one go bust.

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