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Companies Shouldn’t Engage in Social Networking. They Should Give People Woodies.

ByNalts

Here’s a press release by Cone (a division of Advertising Conglomerate Omnicom), which did a study about consumer expectations of companies in social media. I’ve got an important point of clarity: Cone Finds that Americans Expect Companies to Have a Presence in Social Media: Harder-to-reach audiences are ripe for social media interaction. Some stats: Sixty…

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Bubble Bursting for Video Creators Hoping to Monetize Content?

ByNalts

Online-video creators are sobering up after an intoxicated 2007, as they realize that the “road to riches” via online video is fraught with challenges. Business Week proclaimed “amateur video hour” as over in December. Crackle and other sites migrated from UGC (user-generated content) some time ago. And here are some quite recent data points that,…

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The Attack of the Killer How-To Video Sites

ByNalts

Lately it’s “The Attack of the Killer How-To Videos Sites.” We’ve already seen ExpertVillage, Instructables, AOL’s How To, VideoJug, and of course YouTube’s How-To section. While uploading on TubeMogul.com this morning, I noticed three more sites that have surfaced. Most of these models depend exclusively on advertising revenue. While that’s a nice interim model for…

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Looking Into Crystal Ball of Online-Video’s Future

ByNalts

Last night, Stephen King (of the Institute for the Future) was graceful enough to give me some video soundbytes about the future of online video. As you might expect, these get weirder each clip. 1) Stephen speaks about the eventual merger of online video devices (20 seconds) 2) How far out can the Institute predict?…

7 Comments

  1. Well I’d have to venture a guess and say that’s Chad Hurley and Steven Chen, CEO and CTO respectively, of You-Tube. Former employees of Paypal, the pair have accumulated approximately $11.5 million dollars in venture capital over the last five months. Am I right?

  2. Damnnnnn. But you forgot that the cash they’ve raised will, at a burn rate of more than a million a month, not necessarily get them to 2007.

  3. Nope didn’t forget, I just assume that there will be a public offering in the next year. And when they do I’m first in line. They’re too brilliant and successful to let this one go bust.

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