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Forrester’s Charlene Li Speaks About Online Video

ByNalts

Nice clip featuring “internet superstar” Charlene Li (Forrester) ruminating about online video. (Source: BeefTV via My thoughts: I can’t believe she’s so easy on YouTube. Yes they have an audience but can they commoditize that? She seems surprisingly optimistic. Not sure advertisers need video ads to promote on video sites. I’m doing my own experiment…

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Eefoof Exeriment: Can It Make Me Money?

ByNalts

I’ve been getting some comments disparaging Revver (the first online video site that paid video creators). That same commenter was claiming Eefoof was making him rich. I realized that I didn’t give Eefoof enough of a chance on my first glance… it just didn’t seem serious. So I’ve done more homework: User Interface: Eefoof is…

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Online Video Sites: Upload Scores (and Pet Peeves)

ByNalts

Those of us that upload videos frequently have certainly developed a preference based on speed, convenience and “instant gratification” (ability of a site to show video soon after uploading it). Let’s review the common online video sites based on how well they facilitate uploading/posting of videos: YouTube: Used to be faster. The past few weeks I seem…

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Halloween in August and GarageBand O.D.

ByNalts

Have you noticed the annual Halloween stores have begun to open? How do these companies survive with 2-months of sales a year? Oh. 95% margins, that’s how. Anyway… it starts with buying an “old man” mask… which kinda begs for a video. …Then the candy river begins to flow. On the musical scores: I splurged…

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You Won’t Get Discovered on YouTube

ByNalts

I’d like to take a moment to dispel the biggest myth of online video. Since a few “cross over” stars have been discovered on YouTube, people have begun to think that they can too. Folks, it’s like playing the lotto. You have the same chance winning whether you play or not. You won’t get discovered…

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What Happens When a Comedy Troupe Stumbles Into “Pokemon Day”?

ByNalts

This is great comedy shot just weeks ago. A comedy troupe, Olde English, was preparing to videotape a sketch, and they stumbled into “Pokemon Day” in NYC. There are so many different dimensions to this spontanious piece… a spoof on Hulk Hogan, bad Pokemon jokes, hot Pokemon chicks, a hysterical interview with a young Pokemon…

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Seven Deadly Sins of Advertising Via Viral Video

ByNalts

Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…

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Crackberry Blackberry Video Featured on ABC’s Good Morning America

ByNalts

Today I called into my cell phone messages and it was full. Turns out I had a whole sleuth of calls about the fact that the YouTube version of my Crackberry Blackberry video got a cameo on this report about Blackberry addiction. Here’s the link to the ABC report. I’m not just blogging about this…