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Vlogger Has “Life Threatening” Experience… Gets Footage & Lives to Vlog About It

ByNalts

So at about 12:30 today I had an anaphylactic fit (which can be terminal if you don’t get epinephrine in time). Two years ago I had my first, and got to the hospital inside an hour– and was fine. This time we drove there inside 20 minutes and my breathing started to get restricted and…

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OMG a Good Article About Viral Video Marketing?

ByNalts

Oh it’s so rare when someone writes an intelligent article about online video (aka viral) marketing. And it’s pretty funny when you’ve never heard of the author but she happens to work for the digital agency you employ in your day job. Anyway, here’s “Strategies for Making Video Ads Go Viral,” by Christine Beardsell (Digitas)…

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Napster Advertises on YouTube

ByNalts

Look where Napster is advertising. YouTube. Alex, I’ll take “irony” for $1,000 It reminds me of high school when my friend Lee would cheat off of our friend Paul… neither studied. Napster’s “online media buyer” reports the YouTube buy is part of a fantastic suite of CPMs he nailed on sites that also include WebVan,…

Don’t Call it a Viral Video Unless It Goes Viral. Till Then, It’s Just a Promotional Online-Video.

ByNalts

Semantics be important… especially for a relatively novel “space” like online video. For starters, I never much cared for the term “viral” marketing, because it had sick connotation. Like my marketing might make someone sick enough to cough on another hapless patsy. Then comes the term “viral” videos to celebrate the wonderfully horrible videos one…