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Virgin Mobile Allows Break Logo on Its Video Site

ByNalts

Virgin Mobile today is permitting Break.com to place a small Break logo on its website. See Break.com for example. Naturally, I’m being sarcastic. Break shows that online-video sites can paint themselves like a public-transportation bus or a college-kids head… hey, it works better than banners or pre-rolls. And don’t pretend it didn’t make an impact.

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I Made Trevor the Mentos Intern Bark

ByNalts

[youtube=http://www.youtube.com/watch?v=WnMJTJJVahs] In another online-video first, Mentos tears down the entire wall between its brand and its customers. And they bestow the dipomacy post to Trevor the intern. The Mentos Intern is available for live discussion, tasks and constant webcam. I’m biased as someone lucky enough to have them sponsoring my vids, but this is remarkable…

Thanks for the Book Plug, Rhett & Link, Shaycarl and Others

ByNalts

While I’m blogging about people who read my Beyond Viral book, I’d like to thank Rhett & Link for the product placement. Aren’t they cute? They called it an “insightful tome,” and not just because they’re in this fancy hardback book. They also mentioned Daisy Whitney’s “Mockingbirds.” So did the SweetestVegan (see video on Dailymotion)….

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Corporations Dissintermedia Media Via YouTube

ByNalts

Before I left Johnson & Johnson, there was a new word I began hearing in the public-relations circles. It used to be all about “transparency,” but then the word “dissintermediate” started to surface. J&J didn’t just have a “Credo” hanging on a wall that gave lip surface to patients, physicians, nurses, employees, and shareholders. The…

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Al Gore’s Best Invention Since the Internet: Money for Videos!

ByNalts

Al Gore has had an invention drought since he created the Internet’s tubes and pipes. But he’s back with Current TV. Current has been just out my peripheral vision until I saw its booth at the Independent Feature Project (IFP) event yesterday. Then Techcrunch today reported on Current’s partnership with Yahoo. If your video is…