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Benefit of User-Testing Viral Videos

ByNalts

I hope this video demonstrates the power of user-testing viral videos to ensure they’re funny before launch. It’s the difference between being a viral-video creator and a viral videologist. Our method was simple. The moderator had individual subjects review the videos, and we observe their responses behind a two-way glass. Laughter was recorded, and viewers…

Rube Goldberg Music Video Scheduled to Go Viral This Month

ByNalts

Sparked by an Ashton Kutcher tweet moments ago, a new video featuring OK Go’s “This Too Shall Pass,” music video became viral in the coming weeks on YouTube. The video, currently seen fewer than 50,000 times, is projected to surpass 1 million views by March 14. The director, James Frost, told WillVideoForFood he expects by…

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Parkour Video (Russian Buildings)

ByNalts

Courtesy of the recently retired GoogleTube Video of the Day blog, here’s one of the coolest videos on the web. These guys are doing Parkour, and making it look as easy as napping. These guys do it in a series of abandoned Russian buildings. According to Wikipedia, Parkour is a physical discipline inspired by human…

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Even My Boss Knew About This Video

ByNalts

It’s not often my boss mentions YouTube, and I usually try to avoid eye contact when he does. But at today’s staff meeting he mentioned that a friend from a former employer had a YouTube video called “Here Comes Another Bubble” by The Richter Scales. It’s a wonderful satire on the absurdity of web 2.0…