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Mrs. South Carolina Meets Chris Crocker in AOL News Ad

ByNalts

A video creator I get hundreds of positive and negative comments per video. As a result, I tend to leave only positive, constructive feedback on other people’s videos. So I have to save my criticism for online advertising like this AOL News spoof on Chris Crocker, Mrs. America and tasers. Let’s start positive: Shows AOL…

Online-Video Ad Spend: Optimistic But Still “Sculpting Fog”

ByNalts

Don’t get depressed about the economy folks. Even wrecklessly stupid brands are squeezing old-media spending in favor of paid search, targeted interactive advertising, and … yes… even online video. Marketing and advertising spend on online video has a good future. Even though it’s a small sliver of online spending and difficult to measure (slicing fog),…

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Business Week Says Online Video “Mini Dot-Com Implosion” is Not on Horizon

ByNalts

A nice report by “The Upside to Video Uploads” by Business Week. While this segment will undergo consolidation and specialization, a mini dot-com implosion is simply not on the horizon—and especially not for the reasons being cited by some pundits. Predictions about this collapse have focused on two issues: the lack of a business model…

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“Viral Video is Dead” Echos in Canada & Beyond

ByNalts

If there’s one thing more fun than speaking to hundreds of marketers before a giant video of yourself like a “Rolling Stones” concert, it’s to read Twitter “tweets” after you speak. By searching #mweek and @nalts after my talk on Wednesday, I learned what “stuck” with the Toronto “Canadian Marketing Association” audience. Canadians are nice,…