We spend more time watching online videos than having sex.
Geico fails by tapping a YouTube star without tapping into his embedded audience?
! discuss!
For years I’ve written countless words about “do this” and “don’t do this” related to online video creation. Some of this applies to amateurs or pros, and some to advertisers and brands. Today’s advice pertains to three “Golden Rules”, and it’s important for all of us- but especially creators. Let’s look at the Three Biggest…
I like this “Viral Video: Cashing In or Selling Out” by Jennifer Hollett (Canadian Globe & Mail), and not just because I’m featured in it. It’s actually a well-balanced view of the issues surrounding paid sponsorship and product placement. As you may know, there are two different ways to make money via online video. You…
The Swear Jar is a campaign by BudTV. According to AP Business writer Jim Salter, this “Swear Jar” video is part of a “fast-growing growing trend, now increasingly embraced by beer makers and other mainstream marketers.” Known as viral ads, such Web-only spots have become YouTube staples and show up in social networking pages, get…
As you know, my family and I became instantly obsessed with this “Guacamole Ukulele” song (per this post last week when I discovered it). Jaharp1992, the creator of the Nalts ukulele intro song, helped prime this fascination. Turns out, the performers are Lauren and Lena, who were on a Wizard Rock tour performing as Accio…
No need to waste precious calories eating your food. Now you can strap on a fast-food feed bag, which is filled with your favorite KFC, Taco Bell and Long John Silver meals blended into an easy-to-consume paste. New Wearable Feedbags Let Americans Eat More, Move LessWhile you’re watching this hysterical video by “The Onion,” be…
You know I really don’t care if anyone buys the “If You Don’t Like Farts, Stay Out of the Library” t-shirts. There are some things you do for others, some you do for money, and some you do just for some inexplicable self indulgence. So here’s the shirt I just designed for my CafePress Nalts…
So I took a deliberate spill while hosting a panel at Streaming Media East called “Creating and Promoting Amateur Videos.” Paul Kontonis, CEO of For Your Imagination, screamed like a teenage girl, but was one of few people that realized it was a joke. The fall is 1 minutes and 9 seconds in. Warning: Per…