Afro’s Convert 74% Better Than Receding Hairlines
According to some analysis by jischinger, the afro on your masthead image can increase sales by 74.5 percent.
Help? Comparing Sponsored Online Videos to Digital Display Advertising
Alright, half of you want to talk about poop and farts, and really don’t care about online advertising. But I know a few of you digital marketing and online video lovers are RSSing this blog quietely. And I need your help. I’m drafting a really interesting piece that compares online-video promotion (not prerolls or overlays,…
But in Improv Comedy You Can’t Edit Out the Unfunny
Last night I took my first improv class at UCB Theater (founded by Amy Poehler and others in 1996). Part of the “homework” is to see two performances before the class ends and we do a show on August 30. I’ve always been enchanted by improv comics, and was especially intrigued by a former co-worker…
American Pie Advertising Song Parody: Mad Avenue Blues
Check out Mad Ave Blues, a song parody of “American Pie” that spoofs the demise of traditional media and upfronts… written by LMcDuff08 (via OnlineVideoWatch). It’s really well sung and written, and hits some key themes in funny ways. Even if it’s about 6 minutes longer than it needs to be… it only took a…
How Social is Your Brand?
I wrote about some “poor man” tools for social-media monitoring recently, and here’s a nice list of free social-media monitoring tools. Among them, HowSociable is interesting because it gives you a free “score” that helps you compare your brands’ online activity relative to competitors. This, and more robust paid services, give brands a way to…
How TMZ Really Scooped Mainstream Press on Michael Jackson’s Death
Thursday night I was at my son’s first swim meet when I heard news about Michael Jackson being rushed to the hospital. While others searched Google news to no avail, I jumped on Twitter and found a number of third-hand reports that Jackson was dead. The only source listed was AOL-owned gossip website, TMZ. Here’s…
Baby Monkey Hugs Pigeon
Ahhhhh. I’m going to think of this the next time I’m restless, anxious and pissed. I suppose this monkey’s mama never warned it that pigeons “breath disease.” (My mom used to warn me they “breed disease,” but I missed a consonant because she had a thick nawlins accent).
Poor Man’s Guide to Social-Media Monitoring
I usually encourage people at conferences to do two things the next morning because they’re easy and free. Create a Google alert for their brand name. And subscribe to the keyword of their brand name via YouTube (yes you can subscribe to receive alerts every time a word is used). This can get annoying, as…
Danny Devito Reported Alive
My sources have it that Danny Devito has been reported alive. TMZ is not commenting. Go, Reubnick. A serious LOL.
4 Steps to Proving Online Video Can Sell
Read this post completely, because there’s going to be a test. And your future depends on it if you’re an online-video advertiser, creator or even watcher (who would rather endure ads than not pay for content, and yes I meant to say it that way). Although I was recently a Product Director, most of my…