As the “auteur of the awful,” who has also marketed vaccines, I believe I have a unique ability to instruct you on how to vaccinate the world from your viral video. Follow these 10 tips and I can almost guarantee you a non-viral video. Make it long. Say 5-10 minutes. Videotape yourself describing your day….
There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…
I’ve been trying for months to crack the Metacafe code. I’ve earned almost $4,000 but mostly from one or two of my videos. Meanwhile, Viral Video Czar Zack Scott has claimed more than $11,000 with his collection — about 10 of his videos have made it to the Producer Awards program. Yesterday he offered this…
YouTube is ending 2006 with dozens of technical support problems, and customer service that is reminiscent of AOL when it had a virtual monopoly. In fact, YouTubers have organized a “Bed In” to bring the company’s attention to problems. Ironically many can’t participate because the site, for days, hasn’t accepting videos in a timely manner….
I was on Fox. Nobody cares except my neighbors and family, who suddenly think I’m famous. Here’s the video. And no- I didn’t win the Butterfinger contest.
I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was right). Okay I didn’t use a crystal ball. This video tells a better story about the process I used to arrive…
Given that 2006 was the Year of Online Video, we’d be remiss not to look back at the special highlights of this year. This is not another “top viral videos of the year” list. Goodness knows there are hundreds of those. Instead we’re looking at the moments that changed the industry or perception of it….
Ziddio launched a series of amusing “spoof commercials” promoting the “Viral Learning Center.” Here’s one posted on YouTube. It’s one of 45 on Ziddio’s YouTube channel. Ziddio is an online and on-demand channel from Comcast that features user-generated content. The content is created mostly through contests that are sponsored by advertisers. I find the concept…
I don’t like to criticize sites when I don’t earn money on them, but this is just too funny to ignore. I’ve uploaded my best videos on Eefoof and after a few months I’ve got the results. The little “my earnings” icon (an image of a pile of gold) revealed my total is exactly one…
For a good example of using video for a social cause, check out 8 Wishes. Paul Sanchez is raising money for children with learning disabilities, and took a solo bike trip around the U.S. He’s now half way through his 30-day mission to have these 8 wishes met: Raise one million dollars 100 million views…