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Pitching Television Show Featuring Viral Video Creators

ByNalts

Okay I’m tired of thinking about this. I’m going for the pitch. Click the image to get the video version. Ladies and gentlemen with broadcast connections: I have a concept for you that will attract sweet demographics (heavily sought by advertisers). It will keep you relevant with the people moving from television to online video….

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Citizen Created Commercials

ByNalts

When iPod came out we saw a sleuth of free advertisements. The Mac/PC dialogue has been parodied endlessly. And it wasn’t long before the new iPhone (copyright Cisco) generated a series of spoofs. But here’s a fave. It’s HappySlip (a hyper-popular YouTube personality who is also now on Revver) singing a parody of “You’re Beautiful.”…

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8 Wishes for Online Video

ByNalts

Paul Sanchez — biker, video junkie, PR machine, blogger, and maddman — has started an 8-wishes “tag chain” thingy. He’s asked me and other bloggers to post our 8 wishes and pass along the task to others. Parenthetically, Paul’s first wish was granted, as he recently interviewed Kinkos founder Paul Orfalea. So let’s be clear…

Age of Blockbuster is Over. Smaller Audiences for All.

ByNalts

“The age of the blockbuster is over,” Wired magazine editor Chris Anderson pronounced at the 2007 National Association of Television Program Executives (NATPE) conference in Las Vegas. Here are some interesting pieces of information as reported by B&C (Broadcasting & Cable). The event kicked off with a panel discussion about how to monetize content and compensate…

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William Shatner’s “Negotiator” Priceline Commercials: A Rant

ByNalts

Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…

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Forget 2007 Online Video. This Guy’s Looking at 2008.

ByNalts

Jason Glickman, an Internet advertising veteran with expertise in emerging interactive technologies, was a little late to predict 2007. So the CEO of Tremor Media decided to predict online video for 2008. Read his predictions in MediaPost’s Online Video Insider. Here are his predictions with my commentary: 1. Video goes vertical. Surely vertical sites (specialized…

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Future of User-Generated Online Video: Drives Content Not Advertising

ByNalts

Only a small fraction of online video-based advertising will be picked up by user-generated sites like YouTube and MySpace, according to a new report.  Over the next four years, just 15 per cent of the total online video advertising budget, will go to user-sites, according to analyst Screen Digest (Financial Times via Next Generation). Arash…