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Can the Hype of “The Largest Ad Platform on Earth” Deliver?

With the anticipated surge in spending, media companies are scrambling to get in on the action. This is clear with Viacom’s suit against YouTube and the recent partnership between NBC Universal and News Corp. The two companies are creating a yet-unnamed “online video ad network.” News Corp. President-COO Peter Chernin called “the largest ad platform on earth.”…

Online Video Gender Gap

There are more women online than men, but men watch more online-videos than women. And when men watch videos, they go for news, user-generated videos and TV shows. Women, according to the research, prefer news, music videos and entertainment. For more details, read this story by WebproNews that cites eMarketer, InsightExpress and Advertising.com.

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Free Ticket to “Consumer Generated Media”

I’ve heard so many brands talk about the importance of “Consumer Generated Media,” yet so few doing anything interesting. For the most part, brands have established little billboards far removed from highway exits. Why not get on the highway, guys? Fish where the fish are (to used a tired cliche). I blogged in January about…

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Candid Camera, Amateur Style

When my “Bored at Mall” was featured on Break.com I was reminded how much people like real reactions to staged situations. It’s what made Candid Camera, Punked and “Trigger Happy TV.” This weekend we did two similar videos, which are currently topping the list of most discussed and highest rated comedies on YouTube (see image…

Serialized Online-Video Drama Gets Facelift

Regular readers of WillVideoForFood will recall that in December a collection of online video creators began a “participative video storyline” called GooTube Conspiracy. Initially this included a random plot based on comments and videos posted by the YouTube community. More than 75 videos were created by random people on YouTube that had never since interacted….

Can Peacock Crush YouTube?

Fox (News Corp.) and NBC Universal said on Thursday they will launch a free online video site this summer, featuring full-length movies and television shows in a challenge to YouTube. (Source: Reuters/Yahoo News). The two companies have also enlisted Yahoo, Microsoft and TimeWarner (AOL) as distributors of the entertainment on their websites.The move underscores how…

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Largest East Coast Gathering of YouTube Community in NYC on 07/07/07

Hundreds of YouTube users will converge upon New York City on July 7, 2007. YouTubers held several live events on the west coast, and I posted this video on February 23 to announce the 7/7/7 event. PodCasting 101, who helped coordinate registration at the west coast events, quickly assembled a number of passionate members of…