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Ketchup Contest

What do you do when you hold a ketchup contest and about half of the entries are from one guy? Here’s Heinz’s YouTube site, and here’s the gratuitous contest site the agency presumably convinced the brand to build (equiped with auto-rolling video- ick). Still, it’s a good brand for a contest, isn’t it? Who can’t have…

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Ouch. The Fine Line Between “Storytelling” and Inauthenticity

Online-video has rules, and I’ve broken one. And I don’t care.   A while back two YouTubers (myself and CharlesTrippy) did a fake feud on YouTube that created something of a backlash. Our loyal subscribers were outraged that Charles and I would give out each other’s cell phones to torment the other (see Charles’ video, then…

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Still Waiting for That Call from YouTube

My favorite roving reporter, Alex Delyle (TheDailyReel), reports that Variety reports that YouTube may share ad revenue… some… day…. soon. Says Variety: Content creators who upload their videos to the site will be offered the option of having short ads shown at the beginning or end, with the resulting revenues split 50-50, according to Howard…

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MyBowlAd Gives Video Creators & Brands a Discount Cameo on Superbowl

MyBowlAd.com is offering a chance for average Joe’s and low-budget brands to appear on a 30-second Superbowl ad. In this video on YouTube, viewers are encouraged to submit a video response to enter. Meanwhile the three guys sponsoring the initiative hope to raise funds by selling a one to five seconds of advertising for $15-$100K…

First Poke

Growing up in a family of 7 (5 kids) I learned two things. Eat popcorn very quickly or there will be none left for you. When a new carton of ice-cream is opened, you have to move fast to be the first poke. The 2007 version of the ice-cream “first poke” is the strange pride…