Thanks Kevin for being such a charming and righteous guy! You are truly one of the nicest and funniest people on the net and we or rather I don’t show enough appreciation for all you do to keep us entertained, out of trouble and off hard drugs, but you do! And most of all you…
Rhett and Link’s Alka Seltzer road show (see previous post) hit Philadelphia recently, and it didn’t take them asking more than once to convince me and a bunch of YouTube Cewebrities to hit Pat and Gino’s to appear in this video. I picked up CharlesTrippy, ShayCarl, TheMightyThor1212 and those gals to stop by before the YoTube events….
Sophia (aka Mugglesam) goes to a Canadian Internet conference and meets the viral video genius. So fascinating to relive this day through the eyes of a shorter child than me. And if you’re marketing to kids or parents, help me understand why you wouldn’t make Sophia your spokeperson. Because otherwise she might be a tractor…
As I mentioned previously, I’m presenting “The Secrets of Viral Video Marketing” at a Yahoo! event called “Big Screen, Little Screen.” It’s this Wednesday, July 9 in Toronto, Canada. Want to review the deck and provide any suggestions? Obviously it won’t be self explanatory, but I thought I’d give you loyal WVFF readers a sneak…
! discuss!
For years I’ve written countless words about “do this” and “don’t do this” related to online video creation. Some of this applies to amateurs or pros, and some to advertisers and brands. Today’s advice pertains to three “Golden Rules”, and it’s important for all of us- but especially creators. Let’s look at the Three Biggest…
It’s maddening when a creator tricks viewers with misleading thumbnails, titles, tags and descriptions. Until now, we’ve counted on the website’s search engine to solve that problem. But even YouTube’s Google-like sophistication still opens the door to tricks by Viral Video Villians. Google learns from its users, and I imagine the YouTube search engine quietly…
In a move so brilliantly self promotional that I myself am in awe, TubeMogul ranked the top 40 most-viewed users. This is a delicious marketing tactic because (a) we popularity whores cannot resist bragging rights on this, and (b) if you want to pull a “whose your daddy” on me, you have to use TubeMogul….
I haven’t seen a video so begging for satire in ages. It’s a BMW promotion for GINA — a new cloth-like exterior for cars. Who needs pesky, antiquated metal structure on their cars? Metal is so Neandorthal, dude. The first Terminator was big and clunky, but the next ones got smooth and sexy. Metal only gets…
TubeMogul reports on the short shelf life of online videos (courtesy of ReelPopBlog). While it’s true that 25% of video’s views tend to occur within the first 4 days, this is a bit missleading. First, TubeMogul focused on videos exceeding 1,000 views and the website is used more by serious content creators looking for broad distribution. Second,…