Future of Online Video Archives - Page 11 of 15

Wanted: New Marketing Skills for 2007

ByNalts January 5, 2007December 20, 2009

There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…

Top 10 Online-Video Predictions for 2007

ByNalts December 30, 2006December 20, 2009

I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was right). Okay I didn’t use a crystal ball. This video tells a better story about the process I used to arrive…

Saying No to the $100 Million Bribe from Google

ByNalts December 5, 2006December 20, 2009

I wish I had more than a few dozen hours of video content. Maybe I’d get a sweet little offer from Google like the networks are getting. Courtesy of the ReelPopBlog.com, here’s a Business Week article about Google’s efforts to keep networks and programmers from suing YouTube/Google. Here’s the funny thing. It’s the end of…

When Will Preroll Ads Die?

ByNalts November 14, 2006December 20, 2009

It was a rhetorical question, but I hope preroll goes the way of pop-up ads soon. This Clickz reports that the industry consensus is that pre-rolls aren’t the solution. Kevin Newcomb reports from AdTech NYC: At present, many marketers are simply porting their TV ads online to run as pre-roll. They’re doing that not because…

Revver Update… Newness Ahead

ByNalts November 11, 2006December 20, 2009

Yesterday I joined a small group of online video creators to speak with Revver via conference call. We shared some of our technical concerns, and Revver provided some updates about what’s ahead. As the market grows more competitive, Revver has become cautious about sharing specifics. But Micki (Director of Revver Community and editor of The…

Why Google and YouTube is Moronic

ByNalts October 10, 2006December 20, 2009

I resisted the temptation to read everything and organize my thoughts. Just woke up, poured coffee, scribled some notes, turned on the camera and ranted. Here’s the resulting “video rant” about yesterday’s news that Google is buying YouTube for $1.65 billion dollars. Here’s the same video posted on YouTube. Top 10 reasons this Google acquisition of…

He “Wrote the Book” on Viral Video

ByNalts October 3, 2006December 20, 2009

I’ve decided to write a book on viral video — aimed primarily at marketers and advertisers since amateur videographers and film makers don’t have enough money to buy books. Naturally I haven’t written a book before, but I sometimes read them. So I figure I’m pretty qualified. The working title is: “The Profit (Prophet) of Viral…

book | Future of Online Video | Online Video | Video Sites

Top-10 Stupid Things Network TV Executives Actually Said About Online Video

ByNalts September 13, 2006December 20, 2009

Nine television executives survey the landscape of production, profits and the emergence of digital delivery (Source: The Hollywood Reporter, via ReelPop). Here’s the list of the top 10 stupidest thoughts: Warner Brothers: My personal experience is people are watching more television than ever before, and they’re watching in more and various ways. NBC: Primarily right…

New Way for Amateur Videos to Cross Chasm Between “Lean Forward” and “Lean Back”

ByNalts September 13, 2006December 20, 2009

How many technomarketing cliches can I work into one headline? The majority of consumer generated video is consumed while we “lean forward” (computer). Now there’s a new way to reach those “leaning back” (television). BlipTV and Akimbo (a set-top box maker) have partnerered so Akimbo users can access the best user-generated videos. Although BlipTV isn’t…