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Alka Seltzer Viral Campaign Taps YouTube Weblebrities, Cewebrities

ByNalts

Rhett and Link’s Alka Seltzer road show (see previous post) hit Philadelphia recently, and it didn’t take them asking more than once to convince me and a bunch of YouTube Cewebrities to hit Pat and Gino’s to appear in this video. I picked up CharlesTrippy, ShayCarl, TheMightyThor1212 and those gals to stop by before the YoTube events….

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On NBC Today Show… this morning. maybe.

ByNalts

Greetings boys, girls and willvideoforfooders! I’m your substitute, I mean “GuestOfNalts (.)” today 🙂 As you know this self proclamied viral video genius, Kevin ‘Nalts’ Nalty, started talking to himself early on, as we see in several of his more delightful films: here, here, here, here, here, here, here, here, AND here! WHEEW! Kevin has…

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Kevin is a poopie head

ByNalts

! discuss!

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EepyBird Planning Mentos & Diet Coke Geyser in NYC on Saturday (7.7.7)

ByNalts

Thanks to help from a friend at Coke, the Atlanta-based company will be turning out at the NYC Meetup with EepyBird (the duo made famous for their elaborate displays of Mentos & Coke fountains. They will showcase a geyser display at about 1:30 EST at Washington Park Square (near NYU). It’s part of a number…

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Raw-Pork Worms Only Like Real Coke

ByNalts

You’ve seen the videos showing how soda poured on raw pork evicts lots of tiny worms. Well in this double-blind, placebo-controlled “Raw Pork and Coke” experiment, we learn why it works for some but not others. Seems to get the worms out, you need to ensure that you have a) cheap pork, and b) real…

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8 Wishes for Online Video

ByNalts

Paul Sanchez — biker, video junkie, PR machine, blogger, and maddman — has started an 8-wishes “tag chain” thingy. He’s asked me and other bloggers to post our 8 wishes and pass along the task to others. Parenthetically, Paul’s first wish was granted, as he recently interviewed Kinkos founder Paul Orfalea. So let’s be clear…

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Wanted: New Marketing Skills for 2007

ByNalts

There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…

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Coke & YouTube Team on “WishCast” vGreetings

ByNalts

Want to send someone a holiday video right from Famed YouTubers like Geriatric1927 or Renetto? Coca-Cola is sponsoring a viral video “wishcast,” through which you can send a YouTube video (some are personalized by creators, and others are classic Coke ads). To my knowledge, it’s the first large-scale combination of eGreetings and videos… hence the…

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Coke Embraces Mentos Fad for the First Time

ByNalts

In a marketing decision that always perplexed me, Coke spent the better part of this year distancing itself from a cultural wave involving its product… the geysers resulting from mixing Mentos mints and Diet Coke. The Mentos team jumped on it almost reflexively — running ads behind the famed www.Eepybird.com ads via Revver and initiating…