Warning: This post has a self-serving promotional element, but I still think you’ll find it entertaining. A strange thing happens to marketers in December, and it’s a phenomenon that is true for most companies in any industry. Marketers spent much of the year managing their budget tightly, asking about ROI, and squeezing vendors. Then in…
150 t-shirts. Hours of ironing images and taking carefully placed photos. 9 hours of an intern posing in them. The result? A human flip book (TheHumanFlipBook) to promote sandwich restaurant, A sub restauran, Erbert & Gerber, hired Colle & McVoy to produce the viral video, and the “making of” is as fascinating as the promotion…
Almost every interview I do, someone asks how I got started in online video. The reality is that I’ve been making short videos since I was in highschool, and most of them are still sitting in the basement on deteriating VHS tapes. Except Attack of the Killer Slinky. But online video for me started almost…
I’ve been adding to my list of blogs related to online-video. It’s up to almost 30 now, but I’m going to eventually rank the top 10. Surprisingly, few of these came from people who posted their blogs in the comments (yet I encourage that). I’ve found many of them by tracking inbound links or based…
Remember when hypertext was all the rage? Then hypervideo was going to allow Seinfeld viewers to click on the phone and buy one? Asterpix has a somewhat new service that allows you to rip a video from YouTube or other sites, and then drag hyperlinks over the images. Your video, which would now be served…
You’re the head of public relations for Unilever. Time for a quiz. But first, a background to our case study. Your company’s Dove Evolution campaign was a great success (see video) with more than 12 million views. Meanwhile you’ve got this other lil’ brand called Axe, that happens to be using viral video to relentlessly…
I’ve been called everything from a sellout to Satan (this video is the best hater video I’ve ever seen, and features me with a sign “Will Video for Souls” as I transform into Lucifer). So it gives me some relief to know that the online-video community has found a new Osama. His name is Dan…
“Dear Stupid Marketer and Your Clueless Agency” was my original title for this article in Advertising Age. Fortunately I tamed it down given the audience. But hopefully a few folks will read it and overcome the myriad of myths about online video and marketing. If I can just change one clueless agency or stupid marketer,…
Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…
TubeMogul’s blog did a nice summary of the online-video sites it feeds, and provides user feedback about the site and monetization status (whether you can make money on the sites). You can also read the “Zagat’s”-like report as a PDF. Thanks to Mark from TubeMogul for bringing this to our attention.