What a great way to promote the new Madden video game. Madden crushes the videos adjacent to his video ad. Not the first use of an ad interacting with surrounding content, but a brilliant application. Hats off to the agency. Dare you identify yourself?
I laugh at videos daily, but rarely due blogs make me chuckle. But in this SocialTNT blog post, Chris Apollo Lynn depicts TechCrunch contributor Dan Ackerman Greenberg as The Wicked Witch of the West, while I get the Glenda The Good Witch photo. I kinda liked my nickname for Greenberg, who revealed some of his…
eMarketer reports online video is growing. Mkay. Not sure I have a lot to add to this, but Larry Kress has some analysis. Here’s the index of the report in case you feel like buying it for me. Paul Verna wrote it, but never interviewed me. So it must not be very comprehensive. Oh- and…
Check out Mad Ave Blues, a song parody of “American Pie” that spoofs the demise of traditional media and upfronts… written by LMcDuff08 (via OnlineVideoWatch). It’s really well sung and written, and hits some key themes in funny ways. Even if it’s about 6 minutes longer than it needs to be… it only took a…
For a good example of using video for a social cause, check out 8 Wishes. Paul Sanchez is raising money for children with learning disabilities, and took a solo bike trip around the U.S. He’s now half way through his 30-day mission to have these 8 wishes met: Raise one million dollars 100 million views…
“The age of the blockbuster is over,” Wired magazine editor Chris Anderson pronounced at the 2007 National Association of Television Program Executives (NATPE) conference in Las Vegas. Here are some interesting pieces of information as reported by B&C (Broadcasting & Cable). The event kicked off with a panel discussion about how to monetize content and compensate…
Courtesy of Video Rambler… .
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Yup, even I noticed that ad. Pretty neat.
The next time they do a “sexy ladies have one CRAZY night” movie, they should have the stars dressed as hookers soliciting the Spotlight videos.
Freestyle Interactive 🙂
Peter – far too clever and funny. Jeez man, I’m starting my day here trying to catch up. Jerk. 🙂
I like butter.
I have to agree it was a pretty cool ad. I don’t really care about the product they’re advertising, but it’s nice to have ads that are clever instead of irritating.
I thought it was pretty cool too. Apparently Madden is a pretty cool game. Not being a gamer, I really couldn’t care less, but still a cool ad.
Ditto to 1, 6 and 7
anyone have a link?
So Kevin will never wear his Nalts cap again after he gets this forehead hair. Isn’t that going to be strange?
@9
You’re joking, right?
http://www.youtube.com/watch?v=kwUSgZ2DZjw
This is a video of the takeover. Enjoy.