What a great way to promote the new Madden video game. Madden crushes the videos adjacent to his video ad. Not the first use of an ad interacting with surrounding content, but a brilliant application. Hats off to the agency. Dare you identify yourself?
Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…
Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…
Via “Media Post”: ACTOR WILLIAM SHATNER, WHO ROSE to fame 40 years ago as Captain Kirk on “Star Trek,” is tapping his still strong sci-fi fan base for a new online promotional effort. The actor, author, and former pitchman for Priceline.com is seeking a spokesman for the William Shatner DVD Club–a subscription-based online DVD rental…
You won’t have time to watch this, but you probably will finish it. You don’t care about the tech support guy, but this will give you a strange glimpse into his brilliant and indifferent existence. Marvel as he multi-tasks and bullshits his way through the day. Thanks, Jan. Here’s the blog behind the “Web Dude…
Snuggie parody of sleeved blankets
Help name Nalts consulting firm and win $100.
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Yup, even I noticed that ad. Pretty neat.
The next time they do a “sexy ladies have one CRAZY night” movie, they should have the stars dressed as hookers soliciting the Spotlight videos.
Freestyle Interactive 🙂
Peter – far too clever and funny. Jeez man, I’m starting my day here trying to catch up. Jerk. 🙂
I like butter.
I have to agree it was a pretty cool ad. I don’t really care about the product they’re advertising, but it’s nice to have ads that are clever instead of irritating.
I thought it was pretty cool too. Apparently Madden is a pretty cool game. Not being a gamer, I really couldn’t care less, but still a cool ad.
Ditto to 1, 6 and 7
anyone have a link?
So Kevin will never wear his Nalts cap again after he gets this forehead hair. Isn’t that going to be strange?
@9
You’re joking, right?
http://www.youtube.com/watch?v=kwUSgZ2DZjw
This is a video of the takeover. Enjoy.