What a great way to promote the new Madden video game. Madden crushes the videos adjacent to his video ad. Not the first use of an ad interacting with surrounding content, but a brilliant application. Hats off to the agency. Dare you identify yourself?
Billy Bob Thorton gets angry at a Canadian interviewer and tension is in the air.
Before I left Johnson & Johnson, there was a new word I began hearing in the public-relations circles. It used to be all about “transparency,” but then the word “dissintermediate” started to surface. J&J didn’t just have a “Credo” hanging on a wall that gave lip surface to patients, physicians, nurses, employees, and shareholders. The…
What’s it take to sustain as a YouTube weblebrity? Going viral is a sprint, but staying vibrant is a marathon. In part one we heard from BrittaniLouiseTaylor about passion, RhettandLink about the power of two, and CharlesTrippy about community. In part two we heard from Michael Buckley, VenetianPrincess, MysteryGuitarman and Happyslip. As VidCon2011 approaches, it’s…
You may have missed these, but they’re interesting. Shows where money is and isn’t. But current flawed or productive models may not be indicative of future ones. It’s 1999 all over again. 1) Decline of advertising, and increase in spending of content. True. More money now in sponsored videos than ads around your videos. And…
I miss scoring my videos with copyrighted music. I made a video for some friends (not for the web) the other day, and it was so fun to drop my favorites songs in without fear. For instance, I desperately want to score a video with Paul Soniat’s album, “Born in New Orleans.” I’m getting off…
It looks like a thumb drive and it has the Google Chrome logo on it. What is that thing called the Google Chromecast, and do you need one? If you already have a Roku or AppleTV, does the Chromecast get you anything new? Well if you’re a YouTube binger, the answer is a certain yes….
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Yup, even I noticed that ad. Pretty neat.
The next time they do a “sexy ladies have one CRAZY night” movie, they should have the stars dressed as hookers soliciting the Spotlight videos.
Freestyle Interactive 🙂
Peter – far too clever and funny. Jeez man, I’m starting my day here trying to catch up. Jerk. 🙂
I like butter.
I have to agree it was a pretty cool ad. I don’t really care about the product they’re advertising, but it’s nice to have ads that are clever instead of irritating.
I thought it was pretty cool too. Apparently Madden is a pretty cool game. Not being a gamer, I really couldn’t care less, but still a cool ad.
Ditto to 1, 6 and 7
anyone have a link?
So Kevin will never wear his Nalts cap again after he gets this forehead hair. Isn’t that going to be strange?
@9
You’re joking, right?
http://www.youtube.com/watch?v=kwUSgZ2DZjw
This is a video of the takeover. Enjoy.