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Promoting Your Online Video Content

ByNalts

Since there's no model that has high traffic (YouTube) AND pay-for-content (Revver), this has been my strategy for making money through online video. Use it as your own risk. Create good stuff. I'm hit or miss, and still experimenting. Since I'm not interested in making sexy videos, I focus on humor. Sometimes topical, sometimes corny,…

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YouTube’s “Yahoo-Like” Homepage Makeover: More Ads, Professional Content

ByNalts

I’ve often said that you need to logout of your account to see what YouTube really looks like, since that’s what the majority of viewers are seeing. Let’s look at one of last year’s last Archive.org homepage screen shots of YouTube, and compare it to today’s. Some differences: 2008 has lots of white space and…

Hulu’s “Confidential” Ad-Selector Specs Leaked; YouTube Adopts Mandatory Pre-Rolls.

ByNalts

Just when you thought pre-rolls were dead, both Hulu and YouTube are embracing them in recent weeks. Hulu has officially rolled out an “Ad Selector,” where viewers can choose among several ads from a single sponsor. And YouTube, whose parent Google once chastised online-video pre-rolls for causing 75% abandonment rates, is now quietly experimenting with…

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Napster Advertises on YouTube

ByNalts

Look where Napster is advertising. YouTube. Alex, I’ll take “irony” for $1,000 It reminds me of high school when my friend Lee would cheat off of our friend Paul… neither studied. Napster’s “online media buyer” reports the YouTube buy is part of a fantastic suite of CPMs he nailed on sites that also include WebVan,…

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