Similar Posts

| | | |

Can the Hype of “The Largest Ad Platform on Earth” Deliver?

ByNalts

With the anticipated surge in spending, media companies are scrambling to get in on the action. This is clear with Viacom’s suit against YouTube and the recent partnership between NBC Universal and News Corp. The two companies are creating a yet-unnamed “online video ad network.” News Corp. President-COO Peter Chernin called “the largest ad platform on earth.”…

| | | | | | | | | | | |

Seven Deadly Sins of Advertising Via Viral Video

ByNalts

Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…

| | | |

A Marketer’s Worst Viral-Video Nightmare. Poor Dove.

ByNalts

Let’s say you’re the interactive marketer for Dove. You finally sold your management on the concept of inviting people to make ads for a contest viral video! They said they were afraid of what people may enter. But you said, “don’t worry… if it’s not appropriate we won’t feature it.” And then this video ends…

|

Who’s The REAL Winner of “Next Internet Millionaire”?

ByNalts

Well the Next Internet Millionaire is over, and it was between YouTube Weblebrity Charles Trippy and some other Canadian gal. The Canadian gal took the $25K prize, but Trippy proposed to his girlfriend in a hot air balloon. So who’s the real winner here? Oh. And Trippy’s still “selling out” (see video) his Viral Video…

| | | | | | | |

“Bald Lady at the Bar” Video

ByNalts

In the interest of search-engine optimizing this video, I had to give up the punchline in this post’s title. What happens when you meet a hot woman at a bar and she happens to be bald (or, uhm, suffering from “male pattern baldness”? The video, titled “Awesome Bar Scene,” is hysterical, and worth watching twice….

3 Comments

Comments are closed.