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Selling Out? Cashing In? The Canadian Perpective…

ByNalts

Canadian publication “Globe and Mail” did a story about viral video: cashing in or cashing out. I’m mentioned a few times in the piece, and it’s an interesting exposition… Globetechology.com Jennifer Hollett takes on a variety of views about the appropriateness of sponsored ads. I was tickled to see Hollett digging up this old piece…

YouTube Breaks Fourth Wall

ByNalts

Mia, an editor at YouTube, has gotten personal with her own video. YouTube employees have historically has been less accesible than those of other sites. It appears the company is trying to connect with the community. In this video, Mia invites users to create featured videos or act as “guest editor.” She even provides an e-mail…

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YouTube as Marketing Channel (free 30-minute podcast): Nalts and Obama Girl Creator

ByNalts

Here’s the archive podcast of the Blog Talk Radio show I did with Toby Bloomberg and Ben Relles (read more). Ben’s story about “I Have a Crush on Obama” is always interesting. And maybe you’ll learn a few things about how brands can harness the power of YouTube. Here’s the Diva Marketing Blog description of…

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I Am an Internet Superstar, so Bow to Me.

ByNalts

Read the blog’s masthead, friends. WillVideoforFood is about big ideas in video creation, new means of advertising and marketing, constructive debates via comments (even the ones about gymnast bulges), and the advancement of the “little guy.” But it’s also partially self promotion for this mythical beast named Nalts. There aren’t any ads on the blog, so…

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Online-Video Marketing That… Doesn’t Feel Like Advertising

ByNalts

GE launched a health campaign today on YouTube that is part of trend toward softer advertising that, I believe, will have better long-term dividends even if it’s hard to measure. GE is taking a lightly branded approach to promoting health and wellness by sponsoring a “Healthymagination” challenge among people on YouTube. There’s very subtle branding…

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