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Fish Video Surprises Creator
ByNalts
If anyone tells you they know what will go “viral,” they’re lying. We all know the general rules: short, comedic, shocking, funny, sexy. But even those of us immersed in this space are surprised about what we think will go viral (like “Filthy Little Lemon” or “YouTube is My Wife“) and what viewers actually like….
Online Video Ads & Targeting
ByNalts
Dan Rayburn writes about the poor targeting of online video ads. I think the problem is that the revenue flowing into online-video is going through media buyers. Media buyers look for reach, frequency, and price. While Rayburn shouldn’t be seeing ads for female razors, the targeting and placement shouldn’t be about registered users and IAB-approved…
Dramatic “Royalty Free” Music Sites
ByNalts
If you’ve worn out Kevin MacLeod’s Incompetech, but looking for free, royalty-free music here’s a new alternative… some dark, intense, orchestral and dramatic options. Check ’em out: http://www.jewelbeat.com/ Also a bunch more courtesy of YouTube’s BattlefieldDoktor via JourneysofLifeBooks: http://ccmixter.org (click here to search royalty-free for commercial use tunes) http://incompetech.com http://freepd.com http://www.jamendo.com http://soundsnap.com http://theslip.nin.com/ http://www.dance-industries.com http://www.tbtmusic.com…
Finally The Queen Can Make Spare Change from YouTube
ByNalts
YouTube announced on January 30 (see YouTube blog) that UK ‘tubers can now join the Partners program and share in advertising revenue. Why do journalists often frown at this? Here’s a Texas journalist who is saddened by the idea. When I was interviewed by Fox after the program started in the US, the interviewers had…
Make Your Videos Suck Less
ByNalts
Mkay I’ll provide some recently discovered, cool resources to make your videos suck less in a minute. First I’m going to rant, and you’ll either skip it or find it more insightful than the how-to-make video resources. I once asked a voiceover professional how he got to where he was, and if he had any…
YouTube’s Redesign (Cosmic Panda) Fails & Wins
ByNalts
YouTube is about one month into its most significant design change since launch: Cosmic Panda. I have a feeling I know where they got the “cosmic” and the panda.” Let’s look at the redesign, and overthink what it might tell us about YouTube strategy, and what I believe works and sucks (wins/fails). As with other…
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I gotta get an attorney.