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Truth in Blogging: Disclosure About New Blog Sponsor

ByNalts

I think it’s important for readers of “Will Video for Food” to know that this blog will be, effective September 1, sponsored by an advertiser. I will, of course, maintain complete objectivity in my reporting of online trends, video websites and techniques for getting your videos and ads seen and discussed. That’s paramount to the…

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Free Online Monitoring Via YouTube

ByNalts

Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution… Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not…

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Murketing is a New Word. Let’s Use it Correctly.

ByNalts

NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…

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Barats & Bereta: Latest Online-Video “Crossover Stars”

ByNalts

We wrote about Barats & Bereta‘s “Cubicle Wars” video in August. And “If God Had a Facebook” in September. Now the two have a 6-figure deal with NBC. Congratulations, guys. And thanks to Mark Day for the scoop. Call us if you need extras, guys. Not that you need a third wheel. This just in:…

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YouTube Community Hits Philadelphia July 12, 2008

ByNalts

I’ve written about YouTube gatherings before (here’s a previous post with a few of the websites devoted to gathering and meetups). On July12, YouTube community members will descend upon Philadelphia. For more information on this event, or to share information about your own event, please visit the new Ning group I established for gatherings. Here’s…

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Quiz: You’re the Head of PR for Unilever

ByNalts

You’re the head of public relations for Unilever. Time for a quiz. But first, a background to our case study. Your company’s Dove Evolution campaign was a great success (see video) with more than 12 million views. Meanwhile you’ve got this other lil’ brand called Axe, that happens to be using viral video to relentlessly…

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