In industry-shaking online video news yesterday, YouTube Art Director David Scheyd said it changed the “director logo.” The director logo is a symbol of great prestige on YouTube held only for the best of the worst. “We new it was time for significant changes at YouTube to change our flawed business model,” said Chad Hurley,…
Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…
In its ultimate technical glitch, YouTube accidentally featured my “Viral Video Genius.” As we know, a YouTube feature makes or breaks a career. In the next hours I’ll be watching (from the poolside on Vacation) as the ratings roll in. And I’m anticipating an incredible amount of hate mail on the account. This video is…
Mia, an editor at YouTube, has gotten personal with her own video. YouTube employees have historically has been less accesible than those of other sites. It appears the company is trying to connect with the community. In this video, Mia invites users to create featured videos or act as “guest editor.” She even provides an e-mail…
Saddleback leather founder Dave Munson is using YouTube to teach counterfeiters how to knock off his bags. The video is instructional, persuasive, sarcastic and funny. By showing how counterfeiters do and can save money (using lower quality leather, cheap stitching, inferior metal buckles), Saddleback manages to fortify its own high price point. The clip also…
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I gotta get an attorney.