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Which Trailer Makes You Want “Dead Island” More?

ByNalts

Two trailers, with dramatically different approaches. The first is about a girl’s death, and takes the viewer backwards to experience it. The second, released recently, shows more game play, and is certainly more “blue” with its cursing and rap music. From a marketer’s perspective, I like the sequence. The first creates intrigue and emotional connection…

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Sneak Preview of Changes to YouTube Homepage (Now That Google Owns It)

ByNalts

Here’s a brilliant sneak preview of the future plans for the YouTube homepage. Watch for a GoogleFox ad you might otherwise miss. I love this parody. It requires and understanding of this Google/YouTube partnership, a “pattern recognition” of similar “mergers,” terrific graphics abilities and sharp humor. Kudos to YouTube’s “Zun.”

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Who Will Help Me Find Good Videos?

ByNalts

Since most online video sites are now swelling beyond their capacity, I’d say there’s an interim (and maybe permanent) market for editors that are willing to sift the good from the garbage. It’s not easy, but it adds value. And anyone can do it. Even a 15-year-old kid from New Jersey. As the big video…

YouTube’s New “Large Print” Interface is Perfect for Web-Connected TV, Game Console, Browser, Whatever

ByNalts

YouTube has a new “large print” design (youtube.com/xl) for web-connected televisions, laptops sitting far away, game consoles or browsers. It’s BIG and it’s simple, and thanks to George’s twitter for the news!  

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