Similar Posts

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Kevin is a poopie head

ByNalts

! discuss!

|

Google Gets “Snapple” of a Deal on YouTube Buy

ByNalts

Final thought today on the YouTube purchase by Google. This morning I had the pleasure of listening to Grant McCracken speak about ethnology (see his blog for a definition). He cited an example to show the importance of well-conducted consumer research — the Quaker/Oats Snapple aquisition. BOOM- what a great anaology for today! Not only is…

| | |

Free Ticket to “Consumer Generated Media”

ByNalts

I’ve heard so many brands talk about the importance of “Consumer Generated Media,” yet so few doing anything interesting. For the most part, brands have established little billboards far removed from highway exits. Why not get on the highway, guys? Fish where the fish are (to used a tired cliche). I blogged in January about…

One Comment

Comments are closed.