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“So when a marketer offers a compelling set of free and fun items as part of an advertising campaign, not only do teens respond positively,” says Lauren Bigelow in an iMediaConnection article. “But studies have shown significant increases in aided and unaided brand recall, brand favorability, and purchase intent. So to marketers, Bigelow gives this…
YouTube Reaches All-Time High
We Americans watched nearly 34 billion videos in May, and 14.6 billion (43 percent) were on YouTube. According to comScore (source: TechCrunch), 144.1 million viewers watched an average of 101.2 videos per viewer in May. Hulu ranked second with 3.5 percent share. The gap between Google and Hulu remains strong, and it’s safe to say…
Shooting Video Testimonials
Here’s a nice article titled “how to shoot a video testimonial.” (Ken McCarthy, SystemVideoBlog.com). Great tips about getting a subject comfortable and asking questions that will prompt positive comments. This article reminded me that making “amateur video shorts” violates almost everything I ever learned working at PBS and doing my own small productions. I’ve never…
Amateur Versus Professional Content: BlahGirls Versus ClipCritics
And in round 256 of WillVideoForFood’s “Amateur Versus Professional Content,” Ashton Kutcher’s BlahGirls goes to battle with YouTube’s Clip Critics. The boxers take their positions for what’s sure to be the battle of the… oh, dang. BlahGirls is down for the count. And the trophy goes to Clip Critics!
When a Copyright Violater Gets Violated
I like scoring my videos with copyrighted songs, but I started to realize that it’s not sustainable. So now I’m carefull with copyright issus — using royalty free content or my own creations on GarageBand (Mac). I had a new awakening about copyright violation yesterday when speaking to a guy from Google Video. I realized…
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Should I know who these Chua people are?
That woman needs to be beaten with a stick.