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Controversial and Unfounded Predictions of Online Video

ByNalts

When I was in college, I had the weekend early morning shift at the campus radio station. I used to try experiments to find out if anyone was listening (like offering a free car to the first caller). That's the way this blog is going, so I've decided to stir things up with some totally…

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“How to Become Popular on YouTube (Without Any Talent)” – A Free eBook

ByNalts

Thank you, dear readers, for your help finalizing this version 1.5 of “How to Become Popular on YouTube Without Any Talent.” Honestly, if I look at this document another moment I’m going to boot. If you’re looking for my real book, “Beyond Viral,” published by Wiley & Sons in 2010, please click here. (Warning- clicking…

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Viral Video Roadkill: MS Windows Certified

ByNalts

Sorry, Microsoft Windows Vista. You’ve created roadkill. So horrible we have to stare. I hereby nominate your ProductsofChampions.com into the WillVideoforFood Viral Video Hall of Shame. This “viral video” site — which features an annoying George-Bush style football coach — is wrong for so, so many reasons. I would pay money to hear the agency…

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Closing the Chasm on Clickthru (Mr. Complicated Case Study)

ByNalts

Like that headline? Lots of C’s. It’s the age old problem of online-video marketing. People watch the videos floating around the web, so the medium is brilliantly cost-efficient for awareness and buzz standpoint. But the little repressed direct marketers in us are looking at the paltry click-thru from video to branded website, and wondering what…

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Can the Hype of “The Largest Ad Platform on Earth” Deliver?

ByNalts

With the anticipated surge in spending, media companies are scrambling to get in on the action. This is clear with Viacom’s suit against YouTube and the recent partnership between NBC Universal and News Corp. The two companies are creating a yet-unnamed “online video ad network.” News Corp. President-COO Peter Chernin called “the largest ad platform on earth.”…

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