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Should a Brand Be a Publisher?
I advocate that brands participate in online-video, but by partnering with those already “in the house.” But I struggle when I see Zappos becoming a publisher. Or Bank of America developing a financial-advice channel (and surprisingly co-branding it with YouTube). Whatya think?
Bidding Farewell to Daisy Whitney’s New Media Minute
Daisy Whitney, creator and producer of “The New Media Minute” is ending the nearly 5-year-old show. Whitney posted her final episode last week, and says she’s, “just going old school reporting on media in articles and columns instead.” Whitney will continue her reporting on new media for such outlets as MediaPost, Cynopsis, @Beet_TV. For as long…
Your Cube Neighbor Is Blogging About You
A bit off the subject of online video, but too good to ignore. My friend led a comedy troupe in college (and I got free admission and beer by videotaping). Now he’s in a cube, and has decided to blog some highlights of his loud neighbor’s phone conversations. The new blog is titled, appropriately, “A…
An Online-Video Contest Crisis Begs for Better Model
I’ve written quite a bit about online-video contests as a win-win for producers and brands. Unless the agency insists on a giant microsite and excessive media buy, these give brands access to novel creative executions at a great price. And amateur producers can use it to promote their work, and make some bucks. My support…
Bunny Rounds Up Sheep (video)
A rabbit can scare sheep? Thanks to Weird Universe for sharing this delightful video of a little bunny rounding up sheep. Seems a German channel posted this just days ago…
My Best Video of 2010: Epic Kid Song Mix
I was excited to be in last week’s BarelyPolitical “Man Bat & Catwoman video” with Obama Girl, and post Mark’s obscenely-funny faux “behind the scenes.” It was great to be in Gay Leprechaun by Mediocrefilms. Fantastic to play the knife on Annoying Orange too. But as far as my own videos go, this “Shnibl” remix…
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Should I know who these Chua people are?
That woman needs to be beaten with a stick.