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Chad Hurley (co-founder of YouTube) and Michael Robertson (counder of MP3.com)

ByNalts

Here’s a video from ZDNet that features part of a round table about consumer-generated media at the AlwaysOn Stanford Summit in Palo Alto, Calif. At first I’m bored by Chad. Then Michael kicks in, and I almost think we’ll have an intelligent debate. But it seems like the themes are: YouTube is creating a stage…

ImprovEverywhere Goes Commercial

ByNalts

Charlie Todd, the genius behind more than 70 “ImprovEverywhere” stunts involving thousands of “agents” is going commercial. Despite a reluctance to commercialize his grassroots productions, Todd is partnering with Yahoo (to support a “go purple” campaign, according to this Advertising Age story). Todd livs in NYC and teaches improvizational comedy. Every few months he organizes an…

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Swear Jar by BudTV Viral-Only Campaign

ByNalts

The Swear Jar is a campaign by BudTV. According to AP Business writer Jim Salter, this “Swear Jar” video is part of a “fast-growing growing trend, now increasingly embraced by beer makers and other mainstream marketers.” Known as viral ads, such Web-only spots have become YouTube staples and show up in social networking pages, get…

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Video Sponsorship Trends: “Cashing In” or “Selling Out”

ByNalts

I like this “Viral Video: Cashing In or Selling Out” by Jennifer Hollett (Canadian Globe & Mail), and not just because I’m featured in it. It’s actually a well-balanced view of the issues surrounding paid sponsorship and product placement. As you may know, there are two different ways to make money via online video. You…

What Will Matter About Online Video in 2011: Top 10 List

ByNalts

The space called “online video” is as broad as its players: online-advertisers, mobile technology, content creators, media properties, networks, cable-television providers, startups and individual YouTube “weblebrities.” But let’s not miss the fact that while I’ve been writing about “online video” for 5 plus years, I don’t likely have 5 more to go. As I mentioned…

6 Comments

  5. Did you guys see this one:

    Nalts is the guy who proposed to his wife on YouTube.
    True or False?

    Uh, I’m pretty sure Kevin has been married longer than YouTube has been around.

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