Secrets of Viral-Video Marketing (final deck)
Thanks for your feedback on the attached deck. Here’s the final version, and now I have 3 minutes to get dressed and get to the meeting room. You can download it at Slideshare.
Thanks for your feedback on the attached deck. Here’s the final version, and now I have 3 minutes to get dressed and get to the meeting room. You can download it at Slideshare.
What perfect timing. I watched this “New Media Minute” by Daisy Whitney, and was interrupted by a Product Director who’s seething over his clueless media buyers. My client, like me, is perplexed and annoyed by the inability of most media buyers to speak succinctly to brands about two simple things: whether the media spend is,…
Video ad serving is changing dramatically, as video ad units become better targeted, more “real time,” and less “black box” to those executing and measuring a campaign (read: more accountable). Today’s AdTech:NYC “Marketing Masters: Video Everywhere” session at 3:15 at the Javits Center (hosted by Nalts) is exploring these themes. It’s a continuation of the…
YouTube and Social Networking
It’s been a very long time since I’ve discovered an article about online video that made me shout “Amen.” Courtesy of ReelSEO, here’s “Three Types of Online Video for Business.” I especially like this visual below (the chart not the head shot, mkay). It helps simplify the relationship between the location of a video and…
Yesterday I joined a small group of online video creators to speak with Revver via conference call. We shared some of our technical concerns, and Revver provided some updates about what’s ahead. As the market grows more competitive, Revver has become cautious about sharing specifics. But Micki (Director of Revver Community and editor of The…
A media buyer recently approached me to see if YouTube “stars” could beat .05 on a cost-per-view basis. It was such an odd question, and one that made me realize we’re still comparing apples to oranges. As I answered the question (yes, but…) I found myself drawing analogies to a more familiar digital medium: search…
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Who is that unknown YouTuber on 14. Dunno never heard of him. Doesn’t he design chairs or something?
I hope you’re taping this. I can’t wait to hear the uncomfortable silence that ensues when you show them one of your videos.
jimmerSD: I have no clue, I thought he worked for some IT company.
Is there a reason why the line goes through the word “genius” on slide #4?
I love the quote from Michael Scott on slide #5. I remember that episode.
Slide #20: “Can your company can’t get out of its own way?” Need to re-write that sentence.
Looks good!
Oh goody… pictures!
Slide #20 – LOL – glad I “helped” you, Kevin.
So how did it go?
Kevin!
Fantastic job on your presentation today at our Yahoo! Canada summit, “Big Screen Little Screen “! I’m just going through the delegate evaluations and you are by far the best rated speaker!
Although your fall from the stage to demonstrate the importance of “surprise” in online video nearly sent me into early labor/ heart attack!
By far the most shocking thing I have ever seen on stage at a business conference, and an engaging presentation effective and informative as it was 911-inducing. I could have killed my tech guy for not taping the session!
We hope you enjoyed Toronto and finally found the afro wig you were looking for.
Thanks and all the best!
Adina Zaiontz
Trade Marketing Manager
Yahoo! Canada
Kevin! No you didn? Fell off the stage again? Oh man! LULZ!
Try something new Nalts. That fake fall is old hat by now.
Kevin, we require video of the entire presentation.
Video! Video! Video! Video!