Secrets of Viral-Video Marketing (final deck)
Thanks for your feedback on the attached deck. Here’s the final version, and now I have 3 minutes to get dressed and get to the meeting room. You can download it at Slideshare.
Thanks for your feedback on the attached deck. Here’s the final version, and now I have 3 minutes to get dressed and get to the meeting room. You can download it at Slideshare.
The biggest mistake most online-video marketing programs make is they promote and don’t entertain. I’m not talking about forced pre-rolls here, but “branded entertainment” or “sponsored” online videos. As a result, these videos are ignored, not shared, and often do more harm than good. In reaction to that mistake, we’re likely to go to the…
I’m working on a post that summarizes some of the recent statistics related to online video, and I’m hoping YouTube will share some recent stats. I’m also hoping I can post some of the data I source via Hitwise in my day job (with permission). In the meantime, I found this Profy post titled “ComScore…
What do you do when you hold a ketchup contest and about half of the entries are from one guy? Here’s Heinz’s YouTube site, and here’s the gratuitous contest site the agency presumably convinced the brand to build (equiped with auto-rolling video- ick). Still, it’s a good brand for a contest, isn’t it? Who can’t have…
Uncle Newt told me last night that he’s running for president. He made a YouTube video about it too. I’ve added 3 embeds for the video below, and I recommend starting the second about 2 seconds after the first (then the third 2 seconds later). Let’s work side by side… side by side… side by…
Wowza. I thought I was on top of online video. I’m hanging my head in humility. Check out this post featuring a timeline of online video by Steve Bryant in his new blog, “ReelPopBlog.” Included is this dreamy graphic. Click to see it up close.
So here’s my way of helping people find online video sites when they can’t spell… oh, yeah, and for creating traffic for this highly profitable blog: Medacafe, Medicafe, meticafe, Metecafe is Metacafe YouTwo, YouToo, UTube, u-tube, YouToob is YouTube Rever, reffer, revur, revvur, river, rivver is Revver. Google Video is Google Video Yahoo Video is…
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Who is that unknown YouTuber on 14. Dunno never heard of him. Doesn’t he design chairs or something?
I hope you’re taping this. I can’t wait to hear the uncomfortable silence that ensues when you show them one of your videos.
jimmerSD: I have no clue, I thought he worked for some IT company.
Is there a reason why the line goes through the word “genius” on slide #4?
I love the quote from Michael Scott on slide #5. I remember that episode.
Slide #20: “Can your company can’t get out of its own way?” Need to re-write that sentence.
Looks good!
Oh goody… pictures!
Slide #20 – LOL – glad I “helped” you, Kevin.
So how did it go?
Kevin!
Fantastic job on your presentation today at our Yahoo! Canada summit, “Big Screen Little Screen “! I’m just going through the delegate evaluations and you are by far the best rated speaker!
Although your fall from the stage to demonstrate the importance of “surprise” in online video nearly sent me into early labor/ heart attack!
By far the most shocking thing I have ever seen on stage at a business conference, and an engaging presentation effective and informative as it was 911-inducing. I could have killed my tech guy for not taping the session!
We hope you enjoyed Toronto and finally found the afro wig you were looking for.
Thanks and all the best!
Adina Zaiontz
Trade Marketing Manager
Yahoo! Canada
Kevin! No you didn? Fell off the stage again? Oh man! LULZ!
Try something new Nalts. That fake fall is old hat by now.
Kevin, we require video of the entire presentation.
Video! Video! Video! Video!