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Best Consumer-Generated Advertising?

ByNalts

What’s your favorite consumer-generated advertisement? (See Joseph Jaffe’s dated but comprehensive iMediaConnection article to get a better understanding of what CGA is). A classic is when iPod lover and teacher George Masters creates his own online campaign for Apple iPod. HappySlip’s Mac Beautiful is one of my favorites, and it was seen more than a…

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A Marketer’s Worst Viral-Video Nightmare. Poor Dove.

ByNalts

Let’s say you’re the interactive marketer for Dove. You finally sold your management on the concept of inviting people to make ads for a contest viral video! They said they were afraid of what people may enter. But you said, “don’t worry… if it’s not appropriate we won’t feature it.” And then this video ends…

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Parkour Video (Russian Buildings)

ByNalts

Courtesy of the recently retired GoogleTube Video of the Day blog, here’s one of the coolest videos on the web. These guys are doing Parkour, and making it look as easy as napping. These guys do it in a series of abandoned Russian buildings. According to Wikipedia, Parkour is a physical discipline inspired by human…

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Interactive Agency “Eats Its Own Dogfood”

ByNalts

A lot of interactive agencies are now pitching clients on the value of online video to promote products and services. But how many of them are brave enough to throw themself in the mix? At a recent “lunch and learn” for Atlanta-based “Spunlogic,” I spoke about online-video marketing to some major media and marketing companies….

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Bigelow Tea Putting Face to Brand… But Nobody Will See It

ByNalts

Chris Brogan uses this Bigelow Tea example (see video below) of how to “put a face to a brand.” He’s right.. In just a few seconds, you’ll think differently of Bigelow, and it might change your behavior when you confront dozens of choices of tea (many with more exotic packaging and higher price points). BUT…

7 Comments

  1. Well I’d have to venture a guess and say that’s Chad Hurley and Steven Chen, CEO and CTO respectively, of You-Tube. Former employees of Paypal, the pair have accumulated approximately $11.5 million dollars in venture capital over the last five months. Am I right?

  2. Damnnnnn. But you forgot that the cash they’ve raised will, at a burn rate of more than a million a month, not necessarily get them to 2007.

  3. Nope didn’t forget, I just assume that there will be a public offering in the next year. And when they do I’m first in line. They’re too brilliant and successful to let this one go bust.

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