Trivia- who’s in this photo? And what’s their net worth?
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advertising | book | Viral Video | YouTube
Great Targeting or Luck?
ByNalts
An ad for Suboxone (a pharmaceutical medication that helps people get over opoid addictions) appeared on my YouTube video called “Ten Fewer Holiday Things to Stress Over This.” Targeting or luck? Why do I have a feeling this blog post is going to attract a lot of spam for Percocet and Oxycontin?
advertising | book | YouTube
Predictions About YouTube’s Paying Creators
ByNalts
It’s funny watching videos and reading comments about the revenue-sharing YouTube is planning to launch. As this video demonstrates, it’s making people giddy. Most assume it would be on a per-video basis. Many fear it will be selective. And a few think it’s going to corrupt the system because people will be getting secret payouts….
advertising | book | Making Videos | Online Video | Video Advertising | Video Business | Video Contests
MyBowlAd Gives Video Creators & Brands a Discount Cameo on Superbowl
ByNalts
MyBowlAd.com is offering a chance for average Joe’s and low-budget brands to appear on a 30-second Superbowl ad. In this video on YouTube, viewers are encouraged to submit a video response to enter. Meanwhile the three guys sponsoring the initiative hope to raise funds by selling a one to five seconds of advertising for $15-$100K…
“Secrets of Viral Video Marketing” at Yahoo! Conference
ByNalts
Your Uncle Nalts will be talking about viral video and marketing at the Yahoo! “Big Screen, Little Screen” event July 9 in Toronto, Canada. My topic is “The Secrets of Viral Video Marketing.” The funny part is that I was a late edition because Dan Ackerman Greenberg couldn’t make it. Seriously. I couldn’t make something…
Where Are the YouTube Ads? (Insert Cricket Sound)
ByNalts
The biggest mystery of YouTube partners (those who share in advertising revenue generated by their videos) is yet unsolved. My post about Sxephil’s reaction generated a lot of discussion, but there’s still a big unanswered question…. Are the YouTube ads missing because advertisers aren’t buying? Or is there a technical glitch prohibiting them? Either option…
A Marketer’s Worst Viral-Video Nightmare. Poor Dove.
ByNalts
Let’s say you’re the interactive marketer for Dove. You finally sold your management on the concept of inviting people to make ads for a contest viral video! They said they were afraid of what people may enter. But you said, “don’t worry… if it’s not appropriate we won’t feature it.” And then this video ends…
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Well I’d have to venture a guess and say that’s Chad Hurley and Steven Chen, CEO and CTO respectively, of You-Tube. Former employees of Paypal, the pair have accumulated approximately $11.5 million dollars in venture capital over the last five months. Am I right?
Damnnnnn. But you forgot that the cash they’ve raised will, at a burn rate of more than a million a month, not necessarily get them to 2007.
Nope didn’t forget, I just assume that there will be a public offering in the next year. And when they do I’m first in line. They’re too brilliant and successful to let this one go bust.
Elisabeth… your site isn’t as pretty as you. Can I recommend a new designer?
wow